<description>&lt;p&gt;In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB&amp;nbsp;Australia, is joined by Jessica Gilby, General Manager of Digital at News Corp&amp;nbsp;Australia, and Janette Higginson, VP of Buyer Development JAPAC at Index&amp;nbsp;Exchange, to explore the growing role of sell-side decisioning in programmatic&amp;nbsp;advertising. The conversation unpacks how publishers and technology&amp;nbsp;partners are applying intelligence earlier in the auction process to filter and&amp;nbsp;qualify ad opportunities before they reach demand platforms, reducing&amp;nbsp;inefficiency while improving signal quality, campaign performance, and user&amp;nbsp;experience. Listen now!&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

The IAB Australia Podcast

IAB Australia

The evolution of sell-side decisioning and what it means in practice

MAR 18, 202631 MIN
The IAB Australia Podcast

The evolution of sell-side decisioning and what it means in practice

MAR 18, 202631 MIN

Description

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Jessica Gilby, General Manager of Digital at News Corp Australia, and Janette Higginson, VP of Buyer Development JAPAC at Index Exchange, to explore the growing role of sell-side decisioning in programmatic advertising. The conversation unpacks how publishers and technology partners are applying intelligence earlier in the auction process to filter and qualify ad opportunities before they reach demand platforms, reducing inefficiency while improving signal quality, campaign performance, and user experience. Listen now!See omnystudio.com/listener for privacy information.