Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately. Links "Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com "The Perils of 'Good/Better/Best' Pricing" 2Bobs episode
![<description><p data-rte-preserve-empty="true" data-pm-slice="1 1 []">Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately.</p> <p data-rte-preserve-empty="true"> </p> <h3 data-rte-preserve-empty="true">Links</h3> <p data-rte-preserve-empty="true"><a href= "https://www.winwithoutpitching.com/decoy-or-anchor/" target= "_blank" rel="noopener">"Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com</a></p> <p data-rte-preserve-empty="true"><a href= "podcast/the-perils-of-good-better-best-pricing" target="_blank" rel="noopener">"The Perils of 'Good/Better/Best' Pricing" 2Bobs episode</a></p></description>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/88/17/5c/88175ce9-363f-a247-1da4-49333ce9383a/mza_10152997122310075020.png/600x600bb.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
