Retail Gets Real

Steven Tristan Young, Poshmark’s chief marketing officer, joins us to chat about how Poshmark is revolutionizing resale with live shopping experiences, AI technology and sustainable gifting. We also chat about Poshmark’s multichannel marketing strategies and Young’s passion for marketing. Plus, he shares details of his career journey and the best leadership lessons he’s ever learned.

(00:00:00) Introductions

(00:01:17) Young’s career journey

(00:05:28) The Poshmark customer

(00:07:38) The journey of buying and selling on Poshmark

(00:10:19) Poshmark’s stack of marketing strategies

(00:11:46) The live shopping experience

(00:15:03) Poshmark’s vision for AI

(00:17:13) Holiday shopping trends and sustainable gifting

(00:21:29) Authenticating resale products

(00:23:19) Young’s leadership lessons

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

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Consumers have been gobbling up Butterball turkey for decades, and they’re thankful for the company’s connection to its customers. Al Jansen, Butterball’s executive vice president of sales and marketing, joins us to talk about Thanksgiving traditions, the famous Turkey Talk-Line and sharing holiday stories. Food brings people together — and this episode brings together the best of retail, family and fun.

(00:00:00) Introductions

(00:02:45) The Butterball Team

(00:04:06) Butterball’s core value of togetherness

(00:08:33) Talking about the Turkey Talk-Line

(00:14:17) The joys & challenges of marketing

(00:16:50) Al’s best career advice

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

Javier Quiñones, CEO and chief sustainability officer at IKEA U.S., shares his 25-year career journey at the company, what he loves most about his job and how he stays current in the ever-evolving retail industry. We also talk about IKEA’s commitment to sustainability and how it’s good business to be a good business.

(00:00:00) Introductions

(00:01:42) Quiñones’ career journey

(00:05:06) IKEA’s commitment to sustainability

(00:14:46) What Quiñones loves most about his job

(00:20:59) Creating a core IKEA experience across the globe

(00:23:26) Staying current in an ever-evolving industry

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

Cory Onell, executive vice president and chief omnichannel sales and Asian emerging markets officer at Kraft Heinz, talks about how his company adapts and innovates omnichannel strategies for different global markets. He also shares his four-pronged leadership approach, his perspective on work-life balance and the advice that shaped his career.

(00:00:00) Introductions

(00:01:46) Cory’s Career Journey

(00:05:06) The Omnichannel Approach In Emerging Markets

(00:09:46) Kraft Heinz’s Online Presence

(00:13:28) The Essential Impact Of The Food Industry

(00:15:27) Cory’s Approach To Leadership

(00:18:15) Finding Work-Life Balance

(00:22:38) Cory’s Career Advice

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

Organized retail crime is an issue that plagues retailers — and offenders are only getting more sophisticated. Representative Glenn Ivey, D-Md., and Angela Hofmann, head of government relations for JCPenney, explain what organized retail crime really means and how it’s evolved over the years. Plus, we discuss the Combating Organized Retail Crime Act and how it's counteracting this insidious trend.

(00:00:00) Introductions

(00:01:25) What Is Organized Retail Crime?

(00:06:02) The Evolution Of Organized Retail Crime

(00:09:30) Introducing The Combating Organized Retail Crime Act

(00:12:46) Social Media Awareness Of ORC

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources: