<description>&lt;p&gt;Artificial intelligence is reshaping every corner of the retail landscape, and a new wave of agentic AI shoppers is changing how brands must think about data, experience and customer connection. Debra Langley, partner at CAPTIS Ventures, and Greg Merrill, president at Futura Fragua unpack the rapid rise of AI shopping agents and what this evolution means for the future of retail.&lt;/p&gt;&lt;p&gt;(00:00:00) A new era of retail innovation&lt;/p&gt;&lt;p&gt;(00:05:02) The rise of AI shopping agents&lt;/p&gt;&lt;p&gt;(00:10:08) Explaining AI shoppers to traditional retailers&lt;/p&gt;&lt;p&gt;(00:17:06) The promise and peril of AI&lt;/p&gt;&lt;p&gt;(00:20:00) Why human experience still matters&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The National Retail Federation is the world’s largest retail trade association.&lt;/p&gt;&lt;p&gt;Every day, we passionately stand up for the people, policies and ideas that help retail succeed.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Resources:&lt;/p&gt;&lt;p&gt;•&amp;nbsp;&lt;a href="https://www.linkedin.com/company/captis-ventures/" rel="noopener noreferrer" target="_blank"&gt;CAPTIS Ventures&lt;/a&gt;&lt;/p&gt;&lt;p&gt;•&amp;nbsp;&lt;a href="https://www.linkedin.com/company/futurafragua/" rel="noopener noreferrer" target="_blank"&gt;Futura Fragua&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Get ready for&amp;nbsp;&lt;a href="https://nrfbigshow.nrf.com/?utm_source=NRF.com&amp;amp;utm_medium=Home_CTA&amp;amp;utm_term=Save%2B300&amp;amp;utm_content=MK_AN25_nrfcom_RegDL_092424&amp;amp;utm_campaign=MK_AN25" rel="noopener noreferrer" target="_blank"&gt;Retail’s Big Show in NYC&lt;/a&gt;&lt;/p&gt;&lt;p&gt;•&amp;nbsp;&lt;a href="https://nrf.com/membership/nrf-membership" rel="noopener noreferrer" target="_blank"&gt;Become an NRF member&lt;/a&gt;&amp;nbsp;and join the world’s largest retail trade association&lt;/p&gt;&lt;p&gt;• Learn about our retail education platform, NRF Foundation, at&amp;nbsp;&lt;a href="https://nrffoundation.org/" rel="noopener noreferrer" target="_blank"&gt;nrffoundation.org&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Learn about retail advocacy at&amp;nbsp;&lt;a href="https://nrf.com/advocacy" rel="noopener noreferrer" target="_blank"&gt;nrf.com/advocacy&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Find more episodes at&amp;nbsp;&lt;a href="https://retailgetsreal.com/" rel="noopener noreferrer" target="_blank"&gt;retailgetsreal.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Related:&lt;/p&gt;&lt;p&gt;•&amp;nbsp;&lt;a href="https://nrf.com/podcast/the-innovators-driving-the-future-of-retail" rel="noopener noreferrer" target="_blank"&gt;381: The innovators driving the future of retail&lt;/a&gt;&lt;/p&gt;&lt;p&gt;•&amp;nbsp;&lt;a href="https://nrf.com/blog/how-bjs-wholesale-club-leverages-ai-serve-its-customers" rel="noopener noreferrer" target="_blank"&gt;364: How BJ’s Wholesale Club leverages AI to serve its customers&lt;/a&gt;&lt;/p&gt;</description>

Retail Gets Real

National Retail Federation

395. Adapting to the rise of AI shoppers

OCT 29, 202523 MIN
Retail Gets Real

395. Adapting to the rise of AI shoppers

OCT 29, 202523 MIN

Description

Artificial intelligence is reshaping every corner of the retail landscape, and a new wave of agentic AI shoppers is changing how brands must think about data, experience and customer connection. Debra Langley, partner at CAPTIS Ventures, and Greg Merrill, president at Futura Fragua unpack the rapid rise of AI shopping agents and what this evolution means for the future of retail.(00:00:00) A new era of retail innovation(00:05:02) The rise of AI shopping agents(00:10:08) Explaining AI shoppers to traditional retailers(00:17:06) The promise and peril of AI(00:20:00) Why human experience still mattersThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• CAPTIS Ventures• Futura Fragua• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 381: The innovators driving the future of retail• 364: How BJ’s Wholesale Club leverages AI to serve its customers