<description>&lt;p&gt;Can paid ads grow your podcast audience? A year ago I would’ve said “no, don't bother.”&lt;/p&gt;&lt;p&gt;But after seeing a few campaigns actually convert this year, I’ve changed my answer to… &lt;em&gt;a little&lt;/em&gt;.&lt;/p&gt;&lt;p&gt;In this episode, I break down why paid ads usually flop, when they &lt;em&gt;can&lt;/em&gt; work, and the one thing you absolutely must track before spending a cent.&lt;/p&gt;&lt;h3&gt;&lt;strong&gt;What You’ll Learn&lt;/strong&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;Why paid ads rarely convert for podcasters&lt;/li&gt;&lt;li&gt;When they &lt;em&gt;can&lt;/em&gt; work (and the 3 conditions that matter most)&lt;/li&gt;&lt;li&gt;The biggest mistake people make with podcast ads&lt;/li&gt;&lt;li&gt;How targeting, creative and tracking make or break your results&lt;/li&gt;&lt;li&gt;Why you should never run ads until your podcast foundations are rock solid&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;EPISODE CREDITS:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Host:&lt;/strong&gt; Rachel Corbett&lt;/p&gt;&lt;p&gt;&lt;strong&gt;LINKS &amp;amp; OTHER IMPORTANT STUFF:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.podschool.com.au/work-with-me" rel="noopener noreferrer" target="_blank"&gt;Find out how to work with me here&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.podschool.com.au/podcast-guide" rel="noopener noreferrer" target="_blank"&gt;Download my free podcasting guide&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://podschool.com.au/" rel="noopener noreferrer" target="_blank"&gt;Check out my online podcasting course, PodSchool&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://docs.google.com/forms/d/e/1FAIpQLScWepoep0HgIN1Fm5AZa5qyJ1NC5FDS0OVXNotbbdytSsHM1g/viewform?usp=sf_link" rel="noopener noreferrer" target="_blank"&gt;Click here to submit a question to the show&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Email me: &lt;/strong&gt;&lt;em&gt;rachel@rachelcorbett.com.au&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Follow me:&lt;/strong&gt; &lt;a href="https://www.instagram.com/_rachelcorbett/" rel="noopener noreferrer" target="_blank"&gt;Instagram&lt;/a&gt;, &lt;a href="https://www.facebook.com/RachCorbett" rel="noopener noreferrer" target="_blank"&gt;Facebook&lt;/a&gt;, &lt;a href="https://www.twitter.com/RachelCorbett" rel="noopener noreferrer" target="_blank"&gt;X&lt;/a&gt;, &lt;a href="https://www.linkedin.com/rachelcorbett1" rel="noopener noreferrer" target="_blank"&gt;LinkedIn&lt;/a&gt;, &lt;a href="https://www.youtube.com/UCgUsLDEldBkYVF3mimdLsIw" rel="noopener noreferrer" target="_blank"&gt;YouTube&lt;/a&gt;, &lt;a href="https://www.tiktok.com/@rachelcorbettpodschool" rel="noopener noreferrer" target="_blank"&gt;TikTok&lt;/a&gt; or check out my &lt;a href="https://rachelcorbett.com.au/blog/" rel="noopener noreferrer" target="_blank"&gt;blog&lt;/a&gt; or the PodSchool &lt;a href="https://podschool.com.au/" rel="noopener noreferrer" target="_blank"&gt;website&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;em&gt;This podcast was recorded on the lands of the Wangal people, of the Eora Nation. &lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;I pay my respects to Elders past and present.&lt;/em&gt;&lt;/p&gt;</description>

PodSchool

Rachel Corbett

How effective are paid ads for podcast growth?

NOV 23, 202511 MIN
PodSchool

How effective are paid ads for podcast growth?

NOV 23, 202511 MIN

Description

Can paid ads grow your podcast audience? A year ago I would’ve said “no, don't bother.”

But after seeing a few campaigns actually convert this year, I’ve changed my answer to… a little.

In this episode, I break down why paid ads usually flop, when they can work, and the one thing you absolutely must track before spending a cent.

What You’ll Learn

  • Why paid ads rarely convert for podcasters
  • When they can work (and the 3 conditions that matter most)
  • The biggest mistake people make with podcast ads
  • How targeting, creative and tracking make or break your results
  • Why you should never run ads until your podcast foundations are rock solid

EPISODE CREDITS:

Host: Rachel Corbett

LINKS & OTHER IMPORTANT STUFF:

Find out how to work with me here

Download my free podcasting guide

Check out my online podcasting course, PodSchool

Click here to submit a question to the show

Email me: [email protected]

Follow me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.

This podcast was recorded on the lands of the Wangal people, of the Eora Nation.

I pay my respects to Elders past and present.