<description>&lt;p&gt;If you’re used to traditional media like TV or radio, it’s easy to assume your podcast will only reach local listeners but that’s not how it works.&lt;/p&gt;&lt;p&gt;In this episode, I share how podcasting instantly makes you a global creator, what limits (if any) exist when it comes to reach and why monetisation is usually still local even if your audience isn’t.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;What you’ll learn:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why your podcast is automatically international the moment you hit publish&lt;/li&gt;&lt;li&gt;The difference between radio/TV and podcast distribution&lt;/li&gt;&lt;li&gt;How Apple Podcasts and other storefronts curate their local content&lt;/li&gt;&lt;li&gt;Why ad monetisation still tends to happen within your home market&lt;/li&gt;&lt;li&gt;The mindset shift you need when you realise your audience can come from anywhere&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;EPISODE CREDITS:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Host:&lt;/strong&gt; Rachel Corbett&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Editing Assistance: &lt;/strong&gt;Josh Newth&lt;/p&gt;&lt;p&gt;&lt;strong&gt;LINKS &amp;amp; OTHER IMPORTANT STUFF:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.podschool.com.au/work-with-me" rel="noopener noreferrer" target="_blank"&gt;Find out how to work with me here&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.podschool.com.au/podcast-guide" rel="noopener noreferrer" target="_blank"&gt;Download my free podcasting guide&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://podschool.com.au/" rel="noopener noreferrer" target="_blank"&gt;Check out my online podcasting course, PodSchool&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://docs.google.com/forms/d/e/1FAIpQLScWepoep0HgIN1Fm5AZa5qyJ1NC5FDS0OVXNotbbdytSsHM1g/viewform?usp=sf_link" rel="noopener noreferrer" target="_blank"&gt;Click here to submit a question to the show&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Email me: &lt;/strong&gt;&lt;em&gt;rachel@rachelcorbett.com.au&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Follow me:&lt;/strong&gt; &lt;a href="https://www.instagram.com/_rachelcorbett/" rel="noopener noreferrer" target="_blank"&gt;Instagram&lt;/a&gt;, &lt;a href="https://www.facebook.com/RachCorbett" rel="noopener noreferrer" target="_blank"&gt;Facebook&lt;/a&gt;, &lt;a href="https://www.twitter.com/RachelCorbett" rel="noopener noreferrer" target="_blank"&gt;X&lt;/a&gt;, &lt;a href="https://www.linkedin.com/rachelcorbett1" rel="noopener noreferrer" target="_blank"&gt;LinkedIn&lt;/a&gt;, &lt;a href="https://www.youtube.com/UCgUsLDEldBkYVF3mimdLsIw" rel="noopener noreferrer" target="_blank"&gt;YouTube&lt;/a&gt;, &lt;a href="https://www.tiktok.com/@rachelcorbettpodschool" rel="noopener noreferrer" target="_blank"&gt;TikTok&lt;/a&gt; or check out my &lt;a href="https://rachelcorbett.com.au/blog/" rel="noopener noreferrer" target="_blank"&gt;blog&lt;/a&gt; or the PodSchool &lt;a href="https://podschool.com.au/" rel="noopener noreferrer" target="_blank"&gt;website&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;em&gt;This podcast was recorded on the lands of the Wangal people, of the Eora Nation. &lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;I pay my respects to Elders past and present.&lt;/em&gt;&lt;/p&gt;</description>

PodSchool

Rachel Corbett

Is your podcast limited by geography?

NOV 16, 20253 MIN
PodSchool

Is your podcast limited by geography?

NOV 16, 20253 MIN

Description

If you’re used to traditional media like TV or radio, it’s easy to assume your podcast will only reach local listeners but that’s not how it works.

In this episode, I share how podcasting instantly makes you a global creator, what limits (if any) exist when it comes to reach and why monetisation is usually still local even if your audience isn’t.

What you’ll learn:

  • Why your podcast is automatically international the moment you hit publish
  • The difference between radio/TV and podcast distribution
  • How Apple Podcasts and other storefronts curate their local content
  • Why ad monetisation still tends to happen within your home market
  • The mindset shift you need when you realise your audience can come from anywhere

EPISODE CREDITS:

Host: Rachel Corbett

Editing Assistance: Josh Newth

LINKS & OTHER IMPORTANT STUFF:

Find out how to work with me here

Download my free podcasting guide

Check out my online podcasting course, PodSchool

Click here to submit a question to the show

Email me: [email protected]

Follow me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.

This podcast was recorded on the lands of the Wangal people, of the Eora Nation.

I pay my respects to Elders past and present.