Josh Sprague, founder of Orange Mud, joins Rick to share how a simple frustration on the trail turned into a successful outdoor gear brand. Drawing on his manufacturing background, Josh breaks down what it takes to design durable products, scale production, and compete in a crowded market. They also discuss hard lessons from supply chain disruptions, the importance of systems and customer education, and why most product ideas fail. Plus, how endurance sports like trail running shape resilience in business. A must-listen for founders, creators, and outdoor industry professionals.