<p><strong>Summary</strong></p><p>In this engaging conversation, marketing consultant Ondar Tarlow shares his journey from finance to the world of action sports and marketing. He discusses the rise of action sports, the impact of brands like Red Bull, and the importance of data-driven marketing for small businesses. Ondar emphasizes the need for flexibility in marketing strategies, especially with the advent of AI, and highlights the significance of community and storytelling in building brand loyalty. He offers valuable insights for aspiring marketers and reflects on the future of marketing in a rapidly changing landscape.</p><p><br></p><p><strong>Takeaways</strong></p><ul><li>Ondar Tarlow has a diverse background in marketing across various industries.</li><li>His passion for action sports led to a successful pivot from finance to marketing.</li><li>The rise of action sports and F1 has been fueled by increased accessibility and media exposure.</li><li>Brands like Red Bull have successfully tapped into niche communities to build loyalty.</li><li>Data-driven marketing is essential for small businesses to thrive in a competitive landscape.</li><li>Flexibility and adaptability are crucial in marketing strategies, especially with AI advancements.</li><li>Creating compelling stories around events can enhance audience engagement.</li><li>Building relationships with big brands requires understanding their audience and challenges.</li><li>Community and philanthropy play a significant role in modern marketing strategies.</li><li>The future of marketing will rely on unique perspectives and personal branding.</li></ul><p><br></p><p><strong>Chapters</strong></p><p>00:00 Introduction to Ondar Tarlow and His Background</p><p>03:08 Transitioning from Finance to Action Sports Marketing</p><p>06:15 The Rise of Action Sports and F1 in the U.S.</p><p>09:13 The Lifestyle Aspect of F1 and Accessibility</p><p>11:59 The Role of Brands in Action Sports</p><p>15:16 Data-Driven Marketing for Small Businesses</p><p>19:20 Common Mistakes in AI Marketing</p><p>23:25 Techniques for Effective Data Tracking</p><p>27:54 The Optimistic Future of AI and Human Experience</p><p>29:42 Turning Events into Engaging Stories</p><p>32:30 Acquiring Big Clients: Strategies and Techniques</p><p>34:17 Building Brand Affinity Through Community</p><p>36:49 The Role of Community and Philanthropy in Marketing</p><p>41:57 Creating Unique Experiences for Exclusive Communities</p><p>44:48 The Importance of Personal Branding in Marketing</p><p>53:09 Marketing Truths in a Changing Landscape</p><p><br></p><p><strong>Credits:</strong></p><p>Hosted by Ryan Roghaar and Michael Smith</p><p>Produced by Ryan Roghaar</p><p>Theme music: &quot;Perfect Day&quot; by OPM </p><p> </p><p><strong>The Eggs Podcast Spotify playlist:</strong></p><p>bit.ly/eggstunes</p><p><br></p><p><strong>The Plugs:</strong></p><p>The Show: eggscast.com</p><p>@eggshow on X and Instagram</p><p><br></p><p>On iTunes: itun.es/i6dX3pCOn</p><p>Stitcher: bit.ly/eggs_on_stitcher</p><p>Also available on Google Play Music!</p><p><br></p><p><strong>Mike &quot;DJ Ontic&quot;: </strong></p><p>Shows and info: <a href="http://www.djontic.com/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>@djontic on twitter</p><p><br></p><p><strong>Ryan Roghaar:</strong></p><p><a href="http://rogha.ar/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar</a></p>