<p><strong>Summary</strong></p><p>In this conversation, Chris Carr, a digital marketing expert and founder of Farotech, discusses the evolution of marketing with a focus on AI and programmatic advertising. He shares insights on how AI is reshaping the marketing landscape, the importance of personalized targeting, and the relevance of email marketing. The discussion also touches on the implications of the metaverse for advertising and the necessity of adapting to new technologies. Chris emphasizes the importance of understanding one&#39;s audience and the need for businesses to retain customers rather than just seeking new traffic.</p><p><br></p><p><strong>Takeaways</strong></p><ul><li>Chris Carr has been in digital marketing for over 22 years.</li><li>AI is becoming integral to modern marketing strategies.</li><li>Programmatic advertising offers hyper-personalized targeting capabilities.</li><li>Email marketing remains a crucial tool for businesses.</li><li>The metaverse presents new opportunities and challenges for advertising.</li><li>Understanding customer behavior is key to effective marketing.</li><li>Businesses must focus on retaining customers, not just acquiring them.</li><li>The speed of technological advancement is unprecedented.</li><li>Marketers need to adapt to changes in consumer behavior due to AI.</li><li>Owning your audience is essential for long-term success.</li></ul><p><br></p><p><strong>Chapters</strong></p><p>00:00 Introduction to the Podcast and Guests</p><p>00:13 Chris Carr&#39;s Background and Digital Marketing Agency</p><p>01:48 The Future of Marketing with AI</p><p>12:10 Understanding Programmatic Advertising</p><p>16:18 The Value of Data in Marketing</p><p>17:36 Building and Maintaining an Email List</p><p>19:35 The Role of Email Marketing in a Digital Age</p><p>22:51 AI&#39;s Impact on Marketing and Communication</p><p>25:25 The Future of AI and Its Rapid Evolution</p><p>29:02 Navigating the Challenges of AI in the Workforce</p><p>32:33 The Metaverse: Opportunities and Ethical Concerns</p><p>45:32 The Education System and Its Adaptation to Technology</p><p>50:20 Self-Education in the Digital Age</p><p>52:51 The Limitations of Current Technology</p><p>54:42 Marketing Strategies: Filling the Bucket</p><p>57:51 Building Relationships and Networking</p><p><br></p><p><strong>Credits:</strong></p><p>Hosted by Ryan Roghaar and Michael Smith</p><p>Produced by Ryan Roghaar</p><p>Theme music: &quot;Perfect Day&quot; by OPM </p><p> </p><p><strong>The Eggs Podcast Spotify playlist:</strong></p><p>bit.ly/eggstunes</p><p><br></p><p><strong>The Plugs:</strong></p><p>The Show: eggscast.com</p><p>@eggshow on X and Instagram</p><p><br></p><p>On iTunes: itun.es/i6dX3pCOn</p><p>Stitcher: bit.ly/eggs_on_stitcher</p><p>Also available on Google Play Music!</p><p><br></p><p><strong>Mike &quot;DJ Ontic&quot;: </strong></p><p>Shows and info: <a href="http://www.djontic.com/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>@djontic on twitter</p><p><br></p><p><strong>Ryan Roghaar:</strong></p><p><a href="http://rogha.ar/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar</a></p>