<description>&lt;p&gt;2 years ago, I made one of the best decisions I've ever made - rebranding my fitness company after 5 years of business. I was scared that rebranding so "late" in the game might hurt our brand recognition, but not only did it absolutely not do that, but shifiting from being a business to being a true &lt;em&gt;brand,&lt;/em&gt; and emphasizing what I now refer to as the "Brand Big 3" - Values, Vision, and Vibes, we attracting a stronger ideal client base and community, have more cohesion in every level of the business (from internal operations to client relations), and have consistently been able to sign higher-paying clients that are also dream matches for our coaches.&lt;/p&gt; &lt;p&gt;This episode is for all of my creative entrepreneurs out there that feel like the things you're doing, like sending more DMs or doing more cold outreach or trying paid ads just aren't... doing it, and you want more from your brand - your content, your clients, everything.&lt;/p&gt; &lt;p&gt;I can confidently say this - branding is the foundation of getting people to care about who you are and what you do. Everything else is secondary.&lt;/p&gt; &lt;p&gt;Want to hone in on YOUR branding so you can feel more creative and inspired, LOVE your instagram feed, and attract your dream clients? Then my branding program, &lt;em&gt;Rooted&lt;/em&gt;, is 100% for you.&lt;/p&gt; &lt;p&gt;Check out Rooted, the 6-week Branding Immersion for Creative Entrepreneurs, here. Sign up ends October 20, 2024!&lt;/p&gt; &lt;p&gt;FUNCTIONAL HEALTH COACHING at Fenix Athletica with Kira Guarino, MS, CNS, LDN is live + available starting October 14th, 2024. Apply &lt;a href="https://fenixathletica.com/apply"&gt;here!&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://fenixathletica.com/vera-app"&gt;Fitness, health, and holistic wellness for $22/month&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://fenixathletica.com/"&gt;Interested in a luxury 1:1 online health coaching experience? Look no further than FENIX ATHLETICA, where we fuse science and soul for life-long transformation (inside AND out).&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Calling all biohackers looking to boost longevity, performance, and even... beauty?! Mitopure is the first product to offer a precise dose of Urolithin A to upgrade your mitochondrial function, increase cellular energy and improve muscle strength and endurance. Mitopure are like little PacMen in your cells going around and eating up old, damaged mitochondria and recyling them into new, healthier ones. It's pretty fucking cool. Use code "EMDUNC" at &lt;a href= "https://www.timelinenutrition.com/emdunc"&gt;www.TimelineNutrition.com/emdunc&lt;/a&gt; to get 10% off your first order of MitoPure.&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.instagram.com/em_dunc/"&gt;Follow me on Instagram&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.instagram.com/embodyradio/"&gt;Follow EMBody Radio on Instagram&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://glnk.io/5wr64/em-dunc"&gt;Shop CURED NUTRITION CBD/Hemp wellness products with code EMILY.&lt;/a&gt;&lt;/p&gt;</description>

EMBody Radio

Emily Duncan

The "Big 3" of Branding and Why You Should Build a Brand, Not a Business | with host Emily Duncan

OCT 17, 202443 MIN
EMBody Radio

The "Big 3" of Branding and Why You Should Build a Brand, Not a Business | with host Emily Duncan

OCT 17, 202443 MIN

Description

2 years ago, I made one of the best decisions I've ever made - rebranding my fitness company after 5 years of business. I was scared that rebranding so "late" in the game might hurt our brand recognition, but not only did it absolutely not do that, but shifiting from being a business to being a true brand, and emphasizing what I now refer to as the "Brand Big 3" - Values, Vision, and Vibes, we attracting a stronger ideal client base and community, have more cohesion in every level of the business (from internal operations to client relations), and have consistently been able to sign higher-paying clients that are also dream matches for our coaches.

This episode is for all of my creative entrepreneurs out there that feel like the things you're doing, like sending more DMs or doing more cold outreach or trying paid ads just aren't... doing it, and you want more from your brand - your content, your clients, everything.

I can confidently say this - branding is the foundation of getting people to care about who you are and what you do. Everything else is secondary.

Want to hone in on YOUR branding so you can feel more creative and inspired, LOVE your instagram feed, and attract your dream clients? Then my branding program, Rooted, is 100% for you.

Check out Rooted, the 6-week Branding Immersion for Creative Entrepreneurs, here. Sign up ends October 20, 2024!

FUNCTIONAL HEALTH COACHING at Fenix Athletica with Kira Guarino, MS, CNS, LDN is live + available starting October 14th, 2024. Apply here!

Fitness, health, and holistic wellness for $22/month

Interested in a luxury 1:1 online health coaching experience? Look no further than FENIX ATHLETICA, where we fuse science and soul for life-long transformation (inside AND out).

Calling all biohackers looking to boost longevity, performance, and even... beauty?! Mitopure is the first product to offer a precise dose of Urolithin A to upgrade your mitochondrial function, increase cellular energy and improve muscle strength and endurance. Mitopure are like little PacMen in your cells going around and eating up old, damaged mitochondria and recyling them into new, healthier ones. It's pretty fucking cool. Use code "EMDUNC" at www.TimelineNutrition.com/emdunc to get 10% off your first order of MitoPure.

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Shop CURED NUTRITION CBD/Hemp wellness products with code EMILY.