In today’s environment, complexity is rising, but clarity wins. Leaders who focus on execution, empower their frontline, and turn insights into action will outperform the competition. This episode is a must-listen for anyone navigating change and looking to lead with confidence.In this episode of The Buzz, we unpack the growing complexity of returns, explore the gap between data and decision-making in manufacturing, and examine Boeing’s ongoing turnaround—plus a powerful conversation on leadership, execution, and empowering the frontline, welcome to The Buzz, powered by DOSS!Hosts Scott Luton and special guest host Ray Attiyah break down the $700B returns economy and how companies like UPS are turning reverse logistics into a competitive advantage. The conversation also dives into new data on manufacturing decision-making, and why visibility alone isn’t enough without clear action. Plus, the team explores Boeing’s slow but steady recovery and what it really takes to rebuild trust at scale. This episode delivers practical, real-world perspective on execution, leadership, and how organizations can stay resilient in uncertain times.Key Learnings & Takeaways:Returns are a $700B opportunity, customer experience now defines brand loyaltyEasy, frictionless returns can drive repeat purchases and long-term loyaltyManufacturing data is improving, but decision-making frameworks are laggingVisibility isn’t enough, leaders need actionable insights, not just dashboardsOnly 9% of manufacturers can identify root causes in real time, leaving many stuck in firefighting modeBoeing’s recovery highlights the long road from lost trust to regained confidenceExecution > strategy, top organizations are doubling down on operational excellenceEmpowered frontline teams unlock speed, clarity, and better business outcomesIn today’s environment, complexity is rising, but clarity wins. Leaders who focus on execution, empower their frontline, and turn insights into action will outperform the competition. This episode is a must-listen for anyone navigating change and looking to lead with confidence.Additional Links & Resources:DOSS: https://www.doss.com/ National Supply Chain Day: https://bit.ly/NSCD-2026 Gartner Supply Chain Symposium: https://gtnr.it/48hXcap Decision Spot: https://decisionspot.com/ EasyPost Case Study: https://now.supplychainnow.com/easypost-q2 UPS Doesn’t Want to Deliver Every Package, but It Really Likes Returning Them: https://on.wsj.com/4cJ07umThe Manufacturing Data Paradox: Drowning in Data, Starving for Insights: https://bit.ly/Mfg-Decision-Making-SurveyBoeing CEO says ‘all systems are go’ to increase 737 production as company narrows loss: https://www.cnbc.com/2026/04/22/boeing-ba-q1-2026-earnings.html3 Tips for Optimizing Leadership Effectiveness in 2025: https://bit.ly/Ray-On-SCN-JAN2025The Fearless Front Line: https://amzn.to/4mOXZFLUpcoming Live Programming: https://supplychainnow.com/upcoming-live-programming/ Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/ Ray on LinkedIn: https://www.linkedin.com/in/rayattiyah/Follow Scott on LinkedIn: https://www.linkedin.com/in/scottwindonluton/Learn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Ahead of Disruption: How AI-First Design Builds Supply Chain Resilience — and Transforms the Teams Behind It: https://bit.ly/4ldRn3bWEBINAR- How “Almost Right” Shipping Decisions Turn Into Six-Figure Losses: https://bit.ly/4mMov2TWEBINAR- There's No Finish Line in Leadership: Tips to Optimize Your Strategy & Execution: https://bit.ly/4tHOWJAWEBINAR- Delivering Flawless Field Service with Predictive Insights and AI: https://bit.ly/4sXVZfVWEBINAR- From AI Pilots to Performance: How Supply Chain Leaders Are Scaling Agentic AI: https://bit.ly/49hCqIqThis episode is hosted by Scott Luton and Ray Attiyah, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/the-buzz-data-gaps-boeing-comeback-returns-boom