<description>&lt;p dir="ltr"&gt;Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate better social listening and fan engagement to turn their branding into cultural currency.&lt;/p&gt; &lt;p dir="ltr"&gt;And why ChatGPT's Instant Checkout &lt;a href= "https://adage.com/technology/ai/aa-openai-pulls-instant-checkout-from-chatgpt/"&gt; ad product flopped&lt;/a&gt;, and Apple's plans to &lt;a href= "https://adage.com/technology/aa-apple-maps-ads/"&gt;bring brands to Maps&lt;/a&gt;.&lt;/p&gt; &lt;p dir="ltr"&gt;Dig deeper on the topics mentioned in this week's episode:&lt;/p&gt; &lt;p dir="ltr"&gt;~&lt;a href= "https://adage.com/events-awards/gen-z-alpha-marketing/aa-why-drinks-matter-more-now/"&gt;Why the drinks people carry matter more to marketers now&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;~&lt;a href= "https://adage.com/events-awards/gen-z-alpha-marketing/aa-nextgen-playbook-key-insights/"&gt;Takeaways from Ad Age's NextGen Marketing Playbook&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;~&lt;a href= "https://adage.com/brand-marketing/food-beverage/aa-alcohol-sports-drink-marketing-challenge/"&gt;Behind the rise of alcoholic sports drinks&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;~&lt;a href= "https://adage.com/brand-marketing/food-beverage/aa-2026-summer-drinking-guide/"&gt;Summer alcohol marketing trends to know&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;~&lt;a href= "https://adage.com/ad-age-video-podcast/marketers-brief/aa-refreshing-heritage-brand-ai-era-consumer-reports-cmo/"&gt;Listen to the Marketer's Brief podcast&lt;/a&gt;&lt;/p&gt;</description>

Ad Age Insider

Ad Age

Identity marketing and how beverage brands are winning Gen Z, with Jon Springer

MAR 27, 202623 MIN
Ad Age Insider

Identity marketing and how beverage brands are winning Gen Z, with Jon Springer

MAR 27, 202623 MIN

Description

Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate better social listening and fan engagement to turn their branding into cultural currency. And why ChatGPT's Instant Checkout ad product flopped, and Apple's plans to bring brands to Maps. Dig deeper on the topics mentioned in this week's episode: ~Why the drinks people carry matter more to marketers now ~Takeaways from Ad Age's NextGen Marketing Playbook ~Behind the rise of alcoholic sports drinks ~Summer alcohol marketing trends to know ~Listen to the Marketer's Brief podcast