<description>&lt;p dir="ltr"&gt;Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they plan to scale generative AI use. &lt;/p&gt; &lt;p dir="ltr"&gt;Plus, why agencies are rushing to &lt;a href= "https://adage.com/technology/ai/aa-openai-ads-brands-agencies/"&gt;get their clients on ChatGPT&lt;/a&gt;, including the benefits they predict will come from being a first mover. And Raymour &amp; Flanigan's &lt;a href= "https://adage.com/article/agency-news/tracking-ad-agency-account-reviews-brand-creative-media-pr-social/2566056/"&gt; new media agency&lt;/a&gt;.&lt;/p&gt; &lt;p dir="ltr"&gt;Dig deeper on the topics mentioned in this week's episode:&lt;/p&gt; &lt;p dir="ltr"&gt;~Subscribe to &lt;a href= "https://adage.com/technology/ai/aa-emerging-tech-news-and-trends-openai-kalshi-polymarket/"&gt; Ad Age's Emerging Tech newsletter&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;~See AI generated work from &lt;a href= "https://adage.com/article/digital-marketing-ad-tech-news/coca-colas-pratik-thakar-response-its-ai-holiday-ads/2593616/"&gt; Coca-Cola&lt;/a&gt;, &lt;a href= "https://adage.com/technology/ai/aa-google-makes-ai-generated-ads-case-study-for-marketers/"&gt; Google&lt;/a&gt;, &lt;a href= "https://adage.com/technology/ai/aa-ad-of-the-week-progressive-ai-generated-animals/"&gt; Progressive&lt;/a&gt;, &lt;a href= "https://adage.com/super-bowl/aa-ai-lessons-from-svedka-alaska-airlines-avocados-from-mexico/"&gt; Svedka&lt;/a&gt;, &lt;a href= "https://adage.com/brand-marketing/food-beverage/aa-mcdonalds-pulls-ai-christmas-ad-poll/"&gt; McDonald's&lt;/a&gt; and &lt;a href= "https://adage.com/technology/ai/aa-kalshi-airs-ai-ad-during-nba-finals-using-google-veo-3/"&gt; Kalshi&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;~Register for &lt;a href= "https://adage.com/events-awards/aa-ai-in-marketing-editors-roundtable-march-26/"&gt; Ad Age's AI-focused Editor's Roundtable&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;~Listen to &lt;a href= "https://adage.com/ad-age-video-podcast/marketers-brief/aa-columbia-sportswear-matt-sutton/"&gt; Ad Age's Marketer's Brief podcast&lt;/a&gt;&lt;/p&gt;</description>

Ad Age Insider

Ad Age

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

FEB 20, 202627 MIN
Ad Age Insider

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

FEB 20, 202627 MIN

Description

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they plan to scale generative AI use. Plus, why agencies are rushing to get their clients on ChatGPT, including the benefits they predict will come from being a first mover. And Raymour & Flanigan's new media agency. Dig deeper on the topics mentioned in this week's episode: ~Subscribe to Ad Age's Emerging Tech newsletter ~See AI generated work from Coca-Cola, Google, Progressive, Svedka, McDonald's and Kalshi ~Register for Ad Age's AI-focused Editor's Roundtable ~Listen to Ad Age's Marketer's Brief podcast