There's an unwritten rule in Swedish culture called the Law of Jante: Don't think you're special. Don't stand out. Blend in. It’s the opposite of American individualism – and both sides have a shadow. In this episode, I explore what a Swedish flatmate, living in Italy, and years of coaching have taught me about fitting in versus standing out, and why it matters for anyone working across cultures.Read the article.***I’m your host, Sarah Mikutel, a communication and mindset coach. My work is about helping people like you share your voice, strengthen your relationships, and have more fun.As an American expat living in the U.K., I value curiosity, courage, and joy. A few things I love: wandering European streets in search of the best vegetarian meal, practicing Italian, and helping my clients design lives that feel rich and meaningful.If you want to become a more calm, confident communicator at work and in your personal life – let’s talk.Do you ever go blank or start rambling when someone puts you on the spot? I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.