Episode Description: In this episode of The Energetics of Business podcast, host Erin dives into the world of paid ads with Taylor Frame, Co-Owner and Chief Revenue Officer of Best Practice Media. If you've ever wondered when to start running ads, how much to spend, or why your ads aren't converting, this episode is for you. Taylor has worked with over 400+ eCommerce companies and helped launch 100+ brands to consistent six-figure months. Together, Erin and Taylor break down the myths and fears around paid advertising for coaches, consultants, and course creators—offering a clear path for turning ad spend into real results. What You'll Learn: When to Start Running Ads: The key signs you're ready to invest in paid media (and when to hold off). Budget Myths Debunked: Why you don't need $20K per month to make ads work. Short vs. Long Game: How ads fit into your funnel alongside organic strategies. Boosting vs. Strategic Ads: The real difference between hitting "boost" on a post and running a targeted campaign. Conversion Clarity: What realistic conversion rates look like and how to fix "leaks" in your funnel. Framework for Success: Authority, proven processes, and social proof—what buyers want to see before they say yes. The VIP Day Approach: How Taylor's team sets up your ads, so you feel confident running campaigns without agency retainers. If you're tired of relying only on organic marketing and want to get more eyes on your offers without wasting money, this episode gives you the strategies, confidence, and insider insights you need. Connect with Taylor Frame: Website: Best Practice Media LinkedIn: Taylor Frame