What does it actually take to build a business you can sell — or simply step away from when life demands it? In this episode of Good Girls Get Rich: The Conversations, Karen Yankovich sits down with business advisor, serial entrepreneur, and reinvention expert Maria Fontana for a real talk on building smarter, not just harder. Maria has owned 11 salons, a cab company, a recycling company, a beauty brand, and more — and now she helps entrepreneurs get their businesses into shape to reinvent, refine, and exit profitably. This conversation is packed with no-fluff strategy and a whole lot of Jersey Girl truth-telling. What you'll learn in this episode: The 3 non-negotiables your business needs before it's sellable Why most women close the doors while men sell the business — and how to change that How to package your intellectual property as a licensable, sellable asset Why simplicity beats complexity in business (every single time) What "exiting" really means — and why it's not always about walking away If you're a woman entrepreneur who wants to build something that's truly an asset in your life, this episode is for you. Subscribe, leave a review, and share this with a woman who needs to hear it.