Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. Smart TVs are the new place to watch podcasts, according to new data released this week from Signal Hill Insights and FlightStory - with almost half of UK podcast consumers using their smartTV to watch podcasts. The data suggests that podcasts are competing directly with linear TV and streaming, and most consumption happens 7pm-11pm. It's, says Paul Riismandel, "a fundamental shift in how UK audiences are spending their evenings." FlightStory also released its own data alongside the study. (Of note: while you can watch Spotify video podcasts, Apple Podcasts has no support for video on TV as yet - and, unlike Apple TV, doesn't have an app on other platforms.) Our take: For this audience, video is probably a required part of the experience, although the full research says 21% used their smart TV just to listen. This might also be a marketing opportunity: 42% say they consumed a podcast on a Smart TV with someone else (the typical number for co-listening to audio podcasts on a phone is around 10%). Supporting Cast claimed yesterday that it was the first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify. Competitors Supercast beg to differ: they claim Supercast has had creators publishing gated video on Spotify since April 27th. The upshot of all of this is that we now have twice the opportunity to offer video as a paid-for upsell (on Spotify). Just a day after we carried an Ankler story with a senior Spotify executive saying they don't do exclusives any more, Spotify has signed an exclusive, alongside Netflix, for Jay Shetty's On Purpose. The deal is reportedly worth $100mn. We'd reported he was leaving iHeart back in March. The show will be no longer posted onto YouTube; but will be available as audio on all podcast platforms; Spotify will handle ad-sales. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereImagine episodes that drive more clicks — Turn each episode into a more useful experience with chapters that guide listeners to the right moments and make your links easier to notice, trust, and click. Done easily with PodChapters.🚨 Make the Most of June — Only 3 days left to lock in self-serve campaigns running 6/1-6/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait!Looking to record in London’s best podcast studio? — VOXPOD is a premium London podcast studio offering high-quality audio & video recording, an in-house engineer, and no hidden fees. Our new cosy sofa-style studio is now open. Book with code PODNEWS15Gold supporters: Buzzsprout, Mowpod, The $100 MBA, Podbean, The Podglomerate, Cloud10, Audiohook, Simplecast, The Content Creator's Accountant, PAVE Studios, Cohost, Podscribe, Magid, Libsyn, RedCircle, Sounds Profitable, audioBoom, Jar Podcast Solutions, Awesound, We Edit Podcasts, Podpage websites, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Nomono, Magellan AI, SoundStack, PodAnalyst, The Roost, Jonekiri, Podcast Movement, iono.fm, Tink Media, Truefans, Voxtopica, POW PR, Huberman Lab, Compliance Podcast Network, Podium , ARN's iHeartPodcast Network Aust, Castbox, Frequency, Ausha, Red Seat Ventures, Locked On Podcast Network, The Podcast Haven, Araeya Media, Companion Arts, Blubrry, Health Podcast Network, Rhapsody Voices, Headliner, Sonic Influencer Marketing, Jam Street Media, Double Elvis Productions, Rephonic, Diversion Podcasts, CreatorX, Lemonada Media, Transistor, Podcast Partnership, Content10x, Cleanfeed, Lower Street, School of Podcasting, Adopter Media, Revolver Podcasts, Podigy, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Nicolas J Leclercq