How many people are watching podcasts on Netflix?

APR 10, 20264 MIN
Podnews Daily - podcast industry news

How many people are watching podcasts on Netflix?

APR 10, 20264 MIN

Description

Sponsored by Podscribe. What are the top podcast shows in March 2026? NPR leads in reach, Diary of a CEO tops engagement, and top rankings shift across charts. Explore the Podscribe Ranker: Shows | Publishers | Advertisers How are podcasts doing on Netflix? Independent measurement company Samba TV posted data on Netflix Podcasts, including a podcast ranker. The company says that 13% of Netflix households (that's 10mn households) watched at least 1 cumulative minute of a Netflix podcast in Q1/26. There’s really only one runaway success on Netflix for now - it’s The Breakfast Club, which is responsible for 40% of all podcast views on the platform, and has 3x the views of the #2 title, a Netflix companion podcast for Bridgerton. Almost half of Breakfast Club viewers watch the show within 48 hours of an episode’s release. (Caution: the 13% number above is a figure spanning three months, rather than the usual one-month period. The company only monitors smart TVs, not phones. This doesn't suggest these people watched a podcast for at least a minute, just that in total they've watched at least a minute of podcasts in a three month period.) Exclusive: The Podcast Show London has announced Global and iHeartPodcasts as headline partners for the event next month. This year, Global’s presence will place a particular focus on Global Studios. Exclusive: We reported on the upcoming Podcast Movement NYC in February; but today, in an interview in the Podnews Weekly Review with Bryan Barletta, we discover the pricing for tickets, and more detail about the week-long flagship event. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereContact John Wordock for Help Today — In podcasting since 2006 he's built some well-known networks and shows. Got questions about video, YouTube, content strategy, audience growth or revenue? Book a confidential meeting with John.Targeted Podcast Audiences for Brands — Brands & corporations reach targeted podcast audiences with the Branded Audience Growth Network. Drive real listeners and gain insights on who’s listening. Contact us to learn more.Nominate for the HigherEd PodCon Awards — The first awards dedicated to higher education podcasting. Five categories recognizing excellence in student work, institutional storytelling, alumni engagement, and more. Submissions close April 17.Audio Primes - The People Who Listen — Join Sounds Profitable's Tom Webster and Alberto Betella from RSS.com as they explore Audio Primes - the podcast consumers who listen to more than 75% of their podcasts! Free webinar April 16, 1PM ESTGold supporters: Buzzsprout, Mowpod, The $100 MBA, The Podglomerate, Cloud10, RedCircle, Podscribe, Simplecast, Libsyn, Audiohook, Sounds Profitable, The Content Creator's Accountant, audioBoom, PAVE Studios, Cohost, Magid, Jar Podcast Solutions, Awesound, Podpage websites, We Edit Podcasts, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Castbox, Red Seat Ventures, Blubrry, Tink Media, ARN's iHeartPodcast Network Aust, Podcast Movement, Araeya Media, Podium , Frequency, Locked On Podcast Network, POW PR, Compliance Podcast Network, Huberman Lab, The Podcast Haven, SoundStack, Voxtopica, Jonekiri, Companion Arts, The Roost, Ausha, PodAnalyst, Truefans, Health Podcast Network, Diversion Podcasts, Jam Street Media, CreatorX, Double Elvis Productions, Rephonic, Rhapsody Voices, Headliner, Lemonada Media, Sonic Influencer Marketing, Transistor, Podcast Partnership, Content10x, Cleanfeed, Adopter Media, Revolver Podcasts, Lower Street, Podigy, School of Podcasting, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Mollie Sivaram