Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. Supporting Cast has become, it claims, the first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify. The company launches the new feature with two shows - Libero, a football podcast, and Legacy, a history podcast. Partnerships with Goalhanger, Vox Media, Jim Harold's Campfire, Filmspotting and Betches Media will follow later this quarter. While video was launched on Apple Podcasts earlier this year, it's currently not possible to offer paid subscribers on Apple Podcasts any access to video. Supporting Cast is our title sponsor this month; we suspect we'd have made this #1 story today even without that. LATER: They're not first, say competitors Supercast, who say they have had creators publishing video using Spotify’s Distribution API since April 27th. That service is now fully rolled out for all Supercast creators. We're happy to make that clear. In The Ankler's Like & Subscribe newsletter, Spotify's global head of podcasts Roman Wasenmüller is interviewed. Wasenmüller talks about the reversal of the company's exclusive shows - "we now have more ability to find new audiences for our content across all platforms and also monetize it to the same extent, instead of just monetizing on Spotify" - and revealed that the reason Spotify leant into video was that "We were struggling with driving audience growth into audio-only podcasting. It’s saturated. Video just unlocked completely new discovery mechanisms on the platform." When asked what a podcast is, Wasenmüller admits he doesn't know; but suggests it's still an audio-first format. "Video’s an added layer, but the format only works if it’s also consumable just in audio." There's more behind the paywall. NPR, National Public Media and PRX announced a collaboration in sales and distribution. NPM can provide sponsorship sales for series and shows using Dovetail, PRX's publishing and monetisation platform. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereMake your episodes do more — Adding chapters to your podcast make episodes easier to understand, easier to remember, and easier to act on. PodChapters makes adding chapters easy and it takes only seconds.What Finance Podcasts Get Wrong at Launch — Skipping compliance workflows, no content buffer, missing guest release templates. This free checklist makes sure none of that happens to your show.Audiencelift - YouTube Channel Growth for Podcasts — Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. Start growing your YouTube Channel Today!Looking to record in London’s best podcast studio? — VOXPOD is a premium London podcast studio offering high-quality audio & video recording, an in-house engineer, and no hidden fees. Our new cosy sofa-style studio is now open. Book with code PODNEWS15Gold supporters: Buzzsprout, Mowpod, Podbean, The $100 MBA, The Podglomerate, Cloud10, RedCircle, Libsyn, Simplecast, Magid, The Content Creator's Accountant, audioBoom, Sounds Profitable, PAVE Studios, Podscribe, Audiohook, Cohost, Jar Podcast Solutions, Awesound, Acast, We Edit Podcasts, Podpage websitesSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Nomono, Magellan AI, POW PR, The Podcast Haven, Blubrry, Compliance Podcast Network, SoundStack, ARN's iHeartPodcast Network Aust, Ausha, Huberman Lab, Red Seat Ventures, The Roost, iono.fm, Companion Arts, Podium , Voxtopica, Castbox, Locked On Podcast Network, Podcast Movement, Frequency, Jonekiri, Araeya Media, Truefans, Tink Media, PodAnalyst, Health Podcast Network, CreatorX, Rhapsody Voices, Transistor, Lemonada Media, Headliner, Rephonic, Sonic Influencer Marketing, Diversion Podcasts, Jam Street Media, Double Elvis Productions, Content10x, Podcast Partnership, Cleanfeed, Revolver Podcasts, School of Podcasting, Lower Street, Adopter Media, Podigy, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Annie Spratt