Sponsored by Magellan AI. Renewal and response signals helped Boll & Branch fine-tune campaigns and lift ROI. Get the full story with Magellan AI Why would anyone knowingly buy ads on a platform that works up to 25% worse? New research today from Oxford Road suggests that, in spite of the hype around YouTube, ads on YouTube shows are less effective than on audio-only podcasts. The data is based on more than a thousand campaigns - and shows that video comes at a heavy cost to advertisers, who might be better buying audio instead. The data is also covered in the Wall Street Journal today. Initial Group has acquired podcast and YouTube producer Silver Tribe Media. No terms were given; the company will be called Initial Digital. Silver Tribe’s clients include Oprah Winfrey’s Harpo Studios, and Colin Cowherd’s The Volume, among others. Now, short-form video is coming to books. Audible is adding swipeable vertical videos in its app, including trailers, author interviews, and behind-the-scenes clips, for select publishers. Here's an example of what you might see. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereBroadcast Radio Auto-Process — Well-produced ≠ broadcast processed. Audyllic uses Orban Optimod to add the radio processing layer your podcast is missing. That's what keeps people listening. Try free: audyllic.comGood Podcasts Grow. Great Ones Scale — Even chart-toppers need smarter growth. AudienceLift.com drives measurable expansion across Major Audio and Video Platforms. 🌟 For creators who want more than “good enough. Try it Now!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, Companion Arts, audioBoom, Simplecast, Podscribe, Cohost, PAVE Studios, Audiohook, RedCircle, Resound, SALT, Steve Lack: Audio, Magid, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, We Edit Podcasts, Acast, Podpage websites, Knucklehead Media Group, DisctopiaSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, SoundStack, PodAnalyst, PodVault, Castbox, The Podcast Haven, Voxtopica, Jonekiri, Ausha, Red Seat Ventures, Tink Media, Gilded Audio, The Roost, Storyboard, Frequency, Gumball, Ask Ralph Christian Finance, Podium , Huberman Lab, Compliance Podcast Network, POW PR, Truefans, ARN's iHeartPodcast Network Aust, Beamly, Message Heard, Health Podcast Network, Jam Street Media, Castos, Transistor, Oxford Road, matchmaker.fm, Sonic Influencer Marketing, Optimal Living Daily, Blubrry, Podcast Taxi, Diversion Podcasts, Double Elvis Productions, Heartcast Media50, Ossa Collective, Rhapsody Voices, Zvook, Wondery, Headliner, Lemonada Media, Rephonic, Podcast Partnership, StreamGuys, Content10x, Ad Results Media, Hear.Here.Singapore, She Podcasts, Cleanfeed, Sonix, Adopter Media, Podigy, Lower Street, Podcast Movement, School of Podcasting, Revolver Podcasts, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Oxford Rd