Welcome back, product bosses! In today’s episode, I’m chatting with Asli, the innovative mind behind Boutique Butterlu and My Four Little Chicks, where she crafts unique personalized picture frames. Asli has experienced significant success on Etsy, but she's recently faced a decline in sales. Together, we tackle her pressing question: “How do I attract and serve my ideal customer to get more traffic and sales?”

In this episode, we dig into strategies for identifying and connecting with your ideal customers, the importance of using customer data to drive emotional connections, why you need to build a brand, not just sell your products, and how to niche down to specific product categories to improve positioning, especially on Etsy. 

Tune in to discover the steps Asli can take to shift her focus to attract more traffic and increase sales while building a stronger, more recognizable brand, and walk away with actionable insights you can implement in your product business to do the same!

Resources:

• Learn more about Boutique Butterlu and My Four Little Chicks
• Follow Boutique Butterlu and My Four Little Chicks on Instagram
• If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
• If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Grab your free trial of Shopify today by clicking here.
• Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.