How do you build a product brand that actually stands out in a crowded market? In this episode, I sit down with Alannah Connealy, founder of Raena Health, to talk about how to build a hormone-focused product company designed specifically for women navigating hormone changes, the realities of building a physical product business, and why being known for one thing can make your brand stronger. Alannah shares what it really takes to create products people trust and want to buy, why content marketing played a huge role in early growth, and the lessons she learned while scaling a product company. Tune in to learn what it really takes to build a product brand people trust and keep coming back for.In This Episode, You’ll Learn:00:00 Meet Alannah Connealy, founder of Raena Health.03:30 How identifying your ideal customer shapes product design and packaging.07:30 The type of content that converts best for product brands.10:30 Advice for entrepreneurs starting their first product business.13:00 Did you start with one product or multiple products?16:30 Tips for physical product business owners who are just getting started.Resources + LinksLearn more about Raena Health HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comAlannah on IG: @alannahconnealyAlannah on LinkedIn: @alannahconnealy