The Home Service Expert Podcast

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Window Nation had 80% employee turnover. Within 6 months, Mike Matalone brought it down to 23% — without changing their sales process, marketing, or compensation. The only thing he changed was how they hired, onboarded, and developed their people. Mike is the founder of XP3 Talent Systems and the bestselling author of Hire, Train, Retain. He spent 5 years coaching 45 CEOs through Vistage, where he discovered that 80-90% of all business problems trace back to one thing: people. In this episode, Tommy and Mike break down the exact people operating system that transforms average hires into A players in 30 days — and why the owners who think they can hire their way to a great team are already losing. ⏱️ CHAPTERS ⏱️ 00:00 Intro 00:24 XP3 Origin Story 06:59 Window Nation Turnaround 12:34 Three Hiring Criteria 18:14 Psychological Connection 23:44 Personality Assessments 30:42 AI For Interviews 36:04 Wow Onboarding 42:56 Company Advocates 53:19 What's In It For Them 1:01:14 Define Success 1:06:24 Build A Business Not A Job 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Chuck Thokey built sales teams that generated $220 million in revenue — and his first coaching client went from under $1 million to a $6 million net profit before being acquired by private equity. In this episode, Tommy sits down with the co-founder of Top Rep Sales Training to break down exactly why most sales teams are either your biggest asset or your most expensive liability — and why most owners can't tell the difference. Chuck covers the four buyer personality types (the Platinum Rule), why best-better-good pricing closes 90% of customers at the middle tier, how to give a price without flinching, and the daily Power Hour training system that keeps reps sharp. He also unpacks the uncomfortable truth: 80% of sales leaders are either struggling or need to be replaced — not because they're bad people, but because they were never trained for the role. If your sales team isn't performing, this is the starting point. 🕐 TIMESTAMPS 00:00 Episode Open 01:21 Aerospace Origin Story 08:30 Four Buyer Types 13:30 Tier Pricing Tactics 20:27 Power Hour Training 30:00 Rep Performance Standard 37:14 Hiring and Simulation 44:23 Leadership Failure Rate 49:13 Six Million Case Study 57:00 Growth Mindset Scaling 1:02:18 KPI Dashboard Mastery 1:07:41 Final Thoughts 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Your brand is either quietly growing your business or quietly killing it. In this episode, KickCharge Creative President Terri Briggs reveals why the most expensive decision home service contractors make is waiting — and how the right brand transforms average tickets, conversion rates, employee retention, and company value from day one. ⏱️ CHAPTERS 00:00 - Episode Introduction 03:49 - Brand Creation Process 07:00 - Revenue Impact Data 11:13 - Color Ownership Strategy 15:00 - Long-Term Brand Value 18:40 - Cost of Waiting 22:10 - Brand ROI Measurement 26:38 - Branded Not Blended 30:12 - JumpSpark Fleet 33:54 - The Profit Problem 39:06 - Free Brand Scan 43:46 - Test of Time 🔍 FREE BRAND SCAN: Is your brand healthy, or quietly holding you back? Terri Lynne Briggs will personally review your name, logo, and truck wrap and tell you what's working and what's costing you. No charge. Book yours: https://www.kickcharge.com/brand-scan/ 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Jim Leslie is the CEO of Home Service Freedom and former CMO/CTO at A1 Garage Door — where he helped build the company to over $400 million. Today he breaks down exactly what's killing revenue inside most home service companies (hint: it's not your marketing), walks through real HSF member success stories with real numbers, and explains how the right systems, community, and coaching can take any home service company further, faster. In this episode: ▸ The #1 reason home service marketing doesn't work (it's your booking rate) ▸ How a $22M multi-trade company was losing money without knowing why — and turned it around ▸ The speed-of-implementation principle that separates companies that grow from those that stay stuck ▸ How AI is flipping the labor equation — and what it means for your team right now ▸ Why going deeper beats going wider — every time ▸ What smart investors actually look for in a home service company ▸ Inside HSF: membership, coaching, training, and the 90-day money-back guarantee ▸ Freedom Event: October 26–28, Mandalay Bay, Las Vegas -- 🕐 TIMESTAMPS 🕐 -- 00:00 — Jim Leslie / HSF 08:11 — HSF Membership Overview 16:00 — Member Turnaround Story 23:52 — Speed of Implementation 29:05 — AI Productivity Shift 36:28 — Smart Investor Criteria 44:15 — Freedom Event Details 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Senja Spellman is a fractional CMO who has spent over a decade inside the marketing departments of companies like Tundra Land ($100M), Leaf Home, Bath Works, and Home Genius Exteriors. She took Bath Works from $12M to $25M in one year — now pacing $52M. Today she shares exactly how home service companies can build brand trust, track TV attribution, grow with zero ad spend, and disrupt in a market where everyone looks the same. In this episode: ▸ Why 66% of customers pick by trust — and only 7% by price ▸ The TV attribution model that ties every spot to a lead ▸ How to use ChatGPT, Claude, and Gemini to audit your brand visibility right now ▸ Brand vs. direct response — which one your business actually needs ▸ The 97% rule: why branding matters more than most owners think ▸ Omnichannel data strategy: how to hit the right person across mail and CTV ▸ Marketing budget benchmarks: growth (20–22%) vs. maintenance (15–18%) ▸ How cause marketing builds internal culture and external brand ▸ Why marketing is meant to disrupt — and how to stop blending in -- 🕐 TIMESTAMPS 🕐 -- 00:00 — Senja's Background 07:06 — TV Attribution Model 15:31 — LLM Brand Visibility 22:48 — Home Service Differences 30:25 — Marketing Budget Benchmarks 36:10 — The 97% Rule 41:30 — Omni-Channel Data Strategy 49:50 — Private Equity Risks 57:07 — Brand Story Process 01:03:55 — Lead Gen Quick Wins 01:12:05 — Disruption in Marketing 01:17:55 — Senja's Contact Info 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/