🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Chuck Thokey built sales teams that generated $220 million in revenue — and his first coaching client went from under $1 million to a $6 million net profit before being acquired by private equity. In this episode, Tommy sits down with the co-founder of Top Rep Sales Training to break down exactly why most sales teams are either your biggest asset or your most expensive liability — and why most owners can't tell the difference. Chuck covers the four buyer personality types (the Platinum Rule), why best-better-good pricing closes 90% of customers at the middle tier, how to give a price without flinching, and the daily Power Hour training system that keeps reps sharp. He also unpacks the uncomfortable truth: 80% of sales leaders are either struggling or need to be replaced — not because they're bad people, but because they were never trained for the role. If your sales team isn't performing, this is the starting point. 🕐 TIMESTAMPS 00:00 Episode Open 01:21 Aerospace Origin Story 08:30 Four Buyer Types 13:30 Tier Pricing Tactics 20:27 Power Hour Training 30:00 Rep Performance Standard 37:14 Hiring and Simulation 44:23 Leadership Failure Rate 49:13 Six Million Case Study 57:00 Growth Mindset Scaling 1:02:18 KPI Dashboard Mastery 1:07:41 Final Thoughts 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/