<description>&lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;In this conversation, Tommy Mello interviews Benjy, a data analytics expert, discussing the critical role of data in AI and marketing. They explore how businesses can leverage customer data for targeted marketing strategies, the importance of consistent marketing efforts, and the future implications of AI on the workforce. Benjy shares insights on understanding customer personas and the necessity of viewing marketing as an investment rather than a cost. The discussion also touches on the evolving landscape of AI and its potential impact on human roles in various industries.&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt; &lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;00:00&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;The Importance of Data in AI&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;01:30&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;Benjy's Journey into Data Analytics&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;02:43&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;The Excitement of AI and Data Lakes&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;03:56&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;Leveraging Customer Data for Business Growth&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;05:02&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;Targeted Marketing Strategies&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;06:22&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;Neighborhood Targeting and Data Utilization&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;08:04&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;The Power of Consistent Marketing&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;10:16&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;Marketing as an Investment&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;12:57&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;The Future of AI and Human Adaptation&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;15:05&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;The Role of Data in Consumer Confidence&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;17:16&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;Optimism and Concerns about AI's Impact&lt;/span&gt;&lt;/div&gt; &lt;div class="MuiBox-root css-4cps79"&gt;&lt;span class= "MuiTypography-root MuiTypography-helper css-v8n4dg"&gt;18:14&lt;/span&gt; &lt;span class= "MuiTypography-root MuiTypography-bodyMedium css-9y6kil"&gt;Understanding Your Ideal Client&lt;/span&gt;&lt;/div&gt;</description>

The Home Service Expert Podcast

Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

The Future of AI and Marketing with Benjy Uhl

FEB 10, 202619 MIN
The Home Service Expert Podcast

The Future of AI and Marketing with Benjy Uhl

FEB 10, 202619 MIN

Description

In this conversation, Tommy Mello interviews Benjy, a data analytics expert, discussing the critical role of data in AI and marketing. They explore how businesses can leverage customer data for targeted marketing strategies, the importance of consistent marketing efforts, and the future implications of AI on the workforce. Benjy shares insights on understanding customer personas and the necessity of viewing marketing as an investment rather than a cost. The discussion also touches on the evolving landscape of AI and its potential impact on human roles in various industries. 00:00 The Importance of Data in AI 01:30 Benjy's Journey into Data Analytics 02:43 The Excitement of AI and Data Lakes 03:56 Leveraging Customer Data for Business Growth 05:02 Targeted Marketing Strategies 06:22 Neighborhood Targeting and Data Utilization 08:04 The Power of Consistent Marketing 10:16 Marketing as an Investment 12:57 The Future of AI and Human Adaptation 15:05 The Role of Data in Consumer Confidence 17:16 Optimism and Concerns about AI's Impact 18:14 Understanding Your Ideal Client