<p>Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha!</p> <p>But how cool would it be if your sales &amp; marketing could race around the competition like a Lamborghini?</p> <p>In today's Stop Marketing Now episode &nbsp;(the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when &nbsp;you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.</p>