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Most common reasons why projects go wrong:
The importance of thinking how to get our of something, before you get into it...
The difference between quotes and estimates...
For Projects:
For Retainers:
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Example metrics:
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency.
He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.
When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.
Twitter / X: @Parakeeto
Website: www.parakeeto.com (👈 you can also get the Toolkit from here)
Podcast: The Agency Profit Podcast
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Disclaimer: this isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me context.
This leads on to two gated products...
... and from here I can present a retained proposal.
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#1 – look inwards – "What do YOU want?"
#2 – where can I make a difference?
#3 – do any of my points above line up?
#4 – create my proposition (and my product / service)
#5 – network
#6 - make sales
#7 - review, refine, rescope, repeat
#8 - keep an eye on company value
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Why did I start this?
How do I do it?
How do I manage it?
How you can begin...
... Download the list of 50 from my website!
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