<description>&lt;p&gt;It's the final episode of Research Comms! To mark this momentous moment, Peter takes a trip through six years of archives to explore a topic that has featured prominently throughout the series: Storytelling.&lt;/p&gt;&lt;p&gt;With insights from past guests, including Dame Uta Frith, Kat Arney, Will Storr and Jessica Fox, the podcast unpacks why stories have such a hold on our brains and how we can harness that power to craft compelling narratives about research.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;It also digs into the darker side of storytelling - looking at how stories and rumours can help spread misinformation and mistrust. And looks at how certain narratives can shape public attitudes to emerging technologies like AI.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This is the last episode of Research Comms in its current form but we'll be back later this year with a brand new podcast dedicated to the art and science of communicating research. Watch this space!&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Take part:&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt; &lt;/li&gt;&lt;li&gt;&lt;a href="https://form.jotform.com/241772168773062" rel="noopener noreferrer" target="_blank"&gt;Future podcast super short survey&lt;/a&gt;&amp;nbsp;&lt;/li&gt;&lt;li&gt; &lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;Connect with us:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt; &lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/peter-barker-orinoco-communications/" rel="noopener noreferrer" target="_blank"&gt;Peter: LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;br&gt;&lt;/li&gt;&lt;li&gt; &lt;/li&gt;&lt;li&gt;&lt;a href="https://www.orinococomms.com/" rel="noopener noreferrer" target="_blank"&gt;Orinoco Communications&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;br&gt;&lt;/li&gt;&lt;li&gt; &lt;/li&gt;&lt;li&gt;&lt;a href="https://orinococomms.substack.com/" rel="noopener noreferrer" target="_blank"&gt;Subscribe to our newsletter on Substack&lt;/a&gt;&lt;/li&gt;&lt;li&gt; &lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;Show links:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt; &lt;/li&gt;&lt;li&gt;&lt;a href="https://www.contrib.andrew.cmu.edu/~gl20/GeorgeLoewenstein/Papers_files/pdf/PsychofCuriosity.pdf" rel="noopener noreferrer" target="_blank"&gt;The Psychology of Curiosity, George Loewenstein&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;br&gt;&lt;/li&gt;&lt;li&gt; &lt;/li&gt;&lt;li&gt;&lt;a href="https://www.newyorker.com/magazine/2004/09/06/the-ketchup-conundrum" rel="noopener noreferrer" target="_blank"&gt;The Ketchup Conundrum, Malcolm Gladwell&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;br&gt;&lt;/li&gt;&lt;li&gt; &lt;/li&gt;&lt;li&gt;&lt;a href="https://www.ainarratives.com/" rel="noopener noreferrer" target="_blank"&gt;The Global AI Narratives Project&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;br&gt;&lt;/li&gt;&lt;li&gt; &lt;/li&gt;&lt;li&gt;&lt;a href="https://firstcreatethemedia.com/" rel="noopener noreferrer" target="_blank"&gt;First Create the Media - Kat Arney&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;br&gt;&lt;/li&gt;&lt;li&gt; &lt;/li&gt;&lt;li&gt;&lt;a href="https://www.thescienceofstorytelling.com/" rel="noopener noreferrer" target="_blank"&gt;The Science of Storytelling, Will Storr&lt;/a&gt;&lt;/li&gt;&lt;li&gt; &lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;</description>

Research Comms

Peter Barker

Beyond the buzzword: how storytelling can transform research communications

JUN 27, 202434 MIN
Research Comms

Beyond the buzzword: how storytelling can transform research communications

JUN 27, 202434 MIN

Description

It's the final episode of Research Comms! To mark this momentous moment, Peter takes a trip through six years of archives to explore a topic that has featured prominently throughout the series: Storytelling.

With insights from past guests, including Dame Uta Frith, Kat Arney, Will Storr and Jessica Fox, the podcast unpacks why stories have such a hold on our brains and how we can harness that power to craft compelling narratives about research.


It also digs into the darker side of storytelling - looking at how stories and rumours can help spread misinformation and mistrust. And looks at how certain narratives can shape public attitudes to emerging technologies like AI.


This is the last episode of Research Comms in its current form but we'll be back later this year with a brand new podcast dedicated to the art and science of communicating research. Watch this space!


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