<description>&lt;p&gt;If you&amp;#39;re competing on price, you&amp;#39;ve probably failed in marketing.&lt;/p&gt;
&lt;p&gt;Price is a variable that is easy to compare, and cheap is a terrible strategy where only one business wins, and that&amp;#39;ll be the business that&amp;#39;s best at cutting costs. &lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;If you&amp;#39;re a business founder, I bet that&amp;#39;s not the kind of business you want to build. &lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
</description>

If you&#39;re competing on price, you&#39;ve probably failed in marketing.
Price is a variable that is easy to compare, and cheap is a terrible strategy where only one business wins, and that&#39;ll be the business that&#39;s best at cutting costs. 
 
If you&#39;re a business founder, I bet that&#39;s not the kind of business you want to build.

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Competing on Price: Why It's a Marketing Fail and What to Do Instead

Competing on Price: Why It's a Marketing Fail and What to Do Instead

Description