<p>Ever wondered how an established retail brand suddenly becomes 80% digital? </p><p><br></p><p>In this episode, we break down the digital marketing strategies behind Green People’s transformation with Matt, their Head of Digital.</p><p><br></p><p>We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the messy parts of international expansion.</p><p><br></p><p>If you love brand transformations, big pivots, and real talk about how companies reinvent themselves after decades in business, this one’s for you.</p><p><br></p><p>Hit play. Let’s get into it.</p><p><br></p><p>Get in touch with Matt here: <a href="https://www.linkedin.com/in/matthew-burgess-2a65331b3/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/matthew-burgess-2a65331b3/</a></p><p><br></p><p><strong>EXCLUSIVE WWS OFFERS:</strong></p><p><br></p><p>Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: <a href="⁠https://seguno.com/winningwithshopify" target="_blank" rel="ugc noopener noreferrer">⁠https://seguno.com/winningwithshopify</a></p><p><br></p><p>Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! <a href="https://yoast.com/winningwithshopify-exclusive/" target="_blank" rel="ugc noopener noreferrer">https://yoast.com/winningwithshopify-exclusive/</a></p><p><br></p><p>Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at <a href="https://taxcloud.com/summer/" target="_blank" rel="ugc noopener noreferrer">https://taxcloud.com/summer/</a><br></p><p>To get 50% off a product sample order &amp; fast-track the waiting list, use code WINNING and this link: <a href="https://www.cavela.com/signup?affiliate=WINNING" target="_blank" rel="ugc noopener noreferrer">https://www.cavela.com/signup?affiliate=WINNING</a></p><p><br></p><p>Join the bootcamp and elevate your inventory game: <a href="https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp" target="_blank" rel="ugc noopener noreferrer">https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp</a></p><p><br></p><p>KEY TAKEAWAYS:</p><p>00:00 – How Shopify’s 50,000 Reviews Help You Win</p><p>03:53 – How to Tell Brand Stories That Sell</p><p>07:20 – How to Target and Convert a Broad Audience</p><p>10:30 – Shopify Promote: Covella’s 50% Off First Sample Strategy</p><p>12:10 – AI in Shopify: What’s Worth Using</p><p>15:34 – How to Build a One-Click Customer Experience</p><p>21:55 – Why Being Customer-Obsessed Actually Pays Off</p><p>28:55 – How to Build a Digital Business with Shopify</p><p>34:53 – Green People: The Hidden B2B Challenges</p><p>38:23 – Why People Leave an Agency</p><p>40:34 – How to Get Your Ad Copy Approved</p><p>44:54 – Green People: The Internationalisation Process</p><p>50:14 – How to Launch a Shopify Store the Right Way</p>