<p>Consumer shopping habits are evolving faster than ever, and brands that adapt early win. </p><p>In this episode, we dive into the trends shaping ecommerce today:</p><p>- How AI is powering hyper-personalisation, content creation, and shoppable video</p><p>- Why authenticity (reviews, unboxing videos, real customer content) still matters</p><p>- The smart comeback of subscriptions, from warranties to replenishment plans</p><p>- Key timing tips for Shopify freezes and the Boxing Day rush</p><p>Whether you’re running an ecommerce brand or just curious about the future of retail, this episode gives actionable insights to stay ahead of the curve.</p><p>Tune in and discover how to turn these trends into opportunity.</p>