<description>&lt;div class="OutlineElement Ltr SCXW86755945 BCX0"&gt; &lt;p class="Paragraph SCXW86755945 BCX0"&gt;&lt;span class= "TextRun SCXW86755945 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;Since we last heard from Kopparberg at our live podcast session at MAD//North&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; in 2025&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;, a lot has happened for the UK's &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;largest&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;fruit &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;cider brand&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; – namely, the launch of i&lt;/span&gt;&lt;span class="NormalTextRun SCXW86755945 BCX0"&gt;ts refreshed &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;creator and influencer strategy last spring. Since then, the brand has been on a mission to &lt;/span&gt;&lt;span class="NormalTextRun SCXW86755945 BCX0"&gt;entice its core audience of &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;young adults &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;and&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;m&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;aintain&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; salience for shoppers in the Beer and Cider aisle through savvy partnerships with creators. &lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW86755945 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":279}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW86755945 BCX0"&gt; &lt;p class="Paragraph SCXW86755945 BCX0"&gt;&lt;span class= "TextRun SCXW86755945 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;In this episode, &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;we're&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; joined once again by Kopparberg's senior customer marketing manager Nancy Dales to deep d&lt;/span&gt;&lt;span class="NormalTextRun SCXW86755945 BCX0"&gt;ive the role of creators in bringing creativity &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;(one of &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;Kopparberg's brand pillar&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;s)&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; to life on social. Expect to learn&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; why Kopparberg had to learn to let go&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; when handing over the creative reins&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;,&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; what it takes to get internal buy-in for your riskiest campaign ideas, and&lt;/span&gt;&lt;span class="NormalTextRun SCXW86755945 BCX0"&gt; how to &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;sustain cultural relevance outside of your busiest sales period&lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt;. &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; &lt;/span&gt;&lt;span class= "NormalTextRun SCXW86755945 BCX0"&gt; &lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW86755945 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":279}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW86755945 BCX0"&gt; &lt;/p&gt; &lt;p class="Paragraph SCXW86755945 BCX0"&gt;&lt;span class= "EOP SCXW86755945 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":279}"&gt; &lt;span class="TextRun MacChromeBold SCXW164383012 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW164383012 BCX0"&gt;Got a question or suggestion for the &lt;/span&gt;&lt;span class= "NormalTextRun SpellingErrorV2Themed SCXW164383012 BCX0"&gt;Social&lt;/span&gt;&lt;span class="NormalTextRun SpellingErrorV2Themed SCXW164383012 BCX0"&gt;Minds&lt;/span&gt;&lt;span class="NormalTextRun SCXW164383012 BCX0"&gt; podcast? &lt;/span&gt;&lt;span class="NormalTextRun SCXW164383012 BCX0"&gt;Get in touch at &lt;/span&gt;&lt;/span&gt;&lt;a class= "Hyperlink SCXW164383012 BCX0" href= "mailto:socialminds@socialchain.com" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW164383012 BCX0" data-ccp-charstyle= "Hyperlink"&gt;socialminds@socialchain.com&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW164383012 BCX0"&gt;. &lt;/span&gt;&lt;span class= "EOP SCXW164383012 BCX0" data-ccp-props= "{}"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt;</description>

SocialMinds - A Social Media Marketing Podcast

SocialChain

How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg

FEB 16, 202643 MIN
SocialMinds - A Social Media Marketing Podcast

How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg

FEB 16, 202643 MIN

Description

Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has happened for the UK's largest fruit cider brand – namely, the launch of its refreshed creator and influencer strategy last spring. Since then, the brand has been on a mission to entice its core audience of young adults and maintain salience for shoppers in the Beer and Cider aisle through savvy partnerships with creators. In this episode, we're joined once again by Kopparberg's senior customer marketing manager Nancy Dales to deep dive the role of creators in bringing creativity (one of Kopparberg's brand pillars) to life on social. Expect to learn why Kopparberg had to learn to let go when handing over the creative reins, what it takes to get internal buy-in for your riskiest campaign ideas, and how to sustain cultural relevance outside of your busiest sales period. Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].