<description>&lt;div class="OutlineElement Ltr SCXW161550417 BCX0"&gt; &lt;p class="Paragraph SCXW161550417 BCX0"&gt;&lt;span class= "TextRun SCXW161550417 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW161550417 BCX0"&gt;At MAD//North, we spoke with &lt;/span&gt;&lt;span class= "NormalTextRun SpellingErrorV2Themed SCXW161550417 BCX0"&gt;loveholidays&lt;/span&gt;&lt;span class="NormalTextRun SCXW161550417 BCX0"&gt; &lt;/span&gt;&lt;span class="NormalTextRun SCXW161550417 BCX0"&gt;about &lt;/span&gt;&lt;span class="NormalTextRun SCXW161550417 BCX0"&gt;its &lt;/span&gt;&lt;span class="NormalTextRun SCXW161550417 BCX0"&gt;shift to a challenger mindset. In this episode, we continue the conversation with Jasmine Dye, Senior Social Media Manager, to explore how that mindset is brought to life across social, influencer, paid and community.&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW161550417 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW161550417 BCX0"&gt; &lt;p class="Paragraph SCXW161550417 BCX0"&gt;&lt;span class= "TextRun SCXW161550417 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW161550417 BCX0"&gt;In this episode, we explore what it takes for a brand to get people talking in a crowded category and how the "&lt;/span&gt;&lt;span class= "NormalTextRun SpellingErrorV2Themed SCXW161550417 BCX0"&gt;loveholidays&lt;/span&gt;&lt;span class="NormalTextRun SCXW161550417 BCX0"&gt; twist" shapes creative decisions. Expect to learn how creators are now part of the creative process, not just a channel, and how the Book What You Love campaign is leaning into niche, hobby-led creators. We also unpack what success looks like beyond traditional metrics and how trust is evolving in an AI-driven travel landscape.&lt;/span&gt;&lt;span class= "NormalTextRun SCXW161550417 BCX0"&gt; &lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW161550417 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW161550417 BCX0"&gt; &lt;p class="Paragraph SCXW161550417 BCX0"&gt;&lt;span class= "TextRun SCXW161550417 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW161550417 BCX0"&gt;Got a question or a suggestion for the &lt;/span&gt;&lt;span class= "NormalTextRun SpellingErrorV2Themed SCXW161550417 BCX0"&gt;SocialMinds&lt;/span&gt;&lt;span class="NormalTextRun SCXW161550417 BCX0"&gt; podcast? Get in touch at &lt;/span&gt;&lt;/span&gt;&lt;a class= "Hyperlink SCXW161550417 BCX0" href= "mailto:socialminds@socialchain.com" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW161550417 BCX0" data-ccp-charstyle= "Hyperlink"&gt;socialminds@socialchain.com&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW161550417 BCX0"&gt;.&lt;/span&gt;&lt;span class= "EOP SCXW161550417 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt;</description>

SocialMinds - A Social Media Marketing Podcast

SocialChain

How loveholidays Is Challenging the Travel Category by Thinking Creativity-First | Jasmine Dye, loveholidays

MAY 11, 202634 MIN
SocialMinds - A Social Media Marketing Podcast

How loveholidays Is Challenging the Travel Category by Thinking Creativity-First | Jasmine Dye, loveholidays

MAY 11, 202634 MIN

Description

At MAD//North, we spoke with loveholidays about its shift to a challenger mindset. In this episode, we continue the conversation with Jasmine Dye, Senior Social Media Manager, to explore how that mindset is brought to life across social, influencer, paid and community. In this episode, we explore what it takes for a brand to get people talking in a crowded category and how the "loveholidays twist" shapes creative decisions. Expect to learn how creators are now part of the creative process, not just a channel, and how the Book What You Love campaign is leaning into niche, hobby-led creators. We also unpack what success looks like beyond traditional metrics and how trust is evolving in an AI-driven travel landscape. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].