The Real Word

The Real Word

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Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.

Recent Episodes

SEP 15, 2026
Zillow Execs Hit With Lawsuit Over Redfin Deal & $81M In Stock Sales | The Real Word 421
Byron Lazine and Nicole White discuss the $81 million in Zillow insider stock sales now under scrutiny, the shareholder lawsuit behind the allegations and why the timing alone may not tell the full story. They also unpack the FTCโ€™s response to the Redfin rental deal, the two camps of agents when it comes to Zillow, and why the next wave of portal and brokerage partnerships could face a much tougher regulatory environment. ๐Ÿ”‘ ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ: https://www.skool.com/bamx ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโ€™s what we do for you โ†’ https://remindermedia.com/bamsample/ ๐Ÿ”” Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka ๐Ÿ“ฉ Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily โœ… Stay Connected With Us โ€” ๐Ÿ‘‰ Connect with Byron Lazine: https://www.instagram.com/byronlazine ๐Ÿ‘‰ Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ ๐Ÿ”— This episode's sources: https://www.inman.com/2026/09/11/zillow-redfin-rentals-jeremy-wacksman-ftc-stock-sales/ โฐ Timestamps: 00:00-00:56 Intro 00:57 Zillow Shareholder Sues CEO Over Alleged Insider Trading 01:20 $81 Million in Stock Sales Under the Microscope 02:22 The Big Caveat: None of This Is Proven 02:59 The Redfin/Zillow Rental Deal That Started It All 05:15 What does that timing do to agent trust in these portals? 06:41 The Two Camps: Zillow Haters vs. Zillow Leveragers 09:25 Does the timing here actually prove anything, or is it just bad optics? 10:59 Why the "Insider Trading" Framing Might Not Hold Up 15:21 Is that a real path back to competition, or just a requirement Zillow can outlast? 17:09 "We Already Have Competition:โ€ Byron on the Rental Market 17:25 What does this case mean for future partnerships, exclusivity agreements and consolidation across real estate and proptech? 19:22 Portals and Brokerages Will Get More Cautious on Deals BAM PARTNERS ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in todayโ€™s market โ†’ https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ†’ https://www.skool.com/bamx/about ๐‘๐š๐ฒ๐ฌ๐ž: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ†’ https://www.rayse.com/ ๐’๐ก๐ข๐ฅ๐จ is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ†’ https://shilo.ai/ ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’ https://trial.propstreampro.com/bam/ ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’ https://www.summitvasolutions.com/byronlazine-referral #zillow #realestatenews #realestateindustry
23 MIN
SEP 8, 2026
Compass & NWMLS Settle Lawsuit With New โ€œFirst Lookโ€ Status | The Real Word 420
Byron Lazine discusses the Compass and NWMLS settlement, the new 21-day First Look listing status, and what the changes mean for buyers, sellers, and agents. He breaks down why First Look is different from Coming Soon, and the risks agents need to explain before sellers choose how to bring a home to market. ๐Ÿ”‘ ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ: https://www.skool.com/bamx ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโ€™s what we do for you โ†’ https://remindermedia.com/bamsample/ ๐Ÿ”” Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka ๐Ÿ“ฉ Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily โœ… Stay Connected With Us โ€” ๐Ÿ‘‰ Connect with Byron Lazine: https://www.instagram.com/byronlazine ๐Ÿ‘‰ Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ ๐Ÿ”— This episode's sources: https://www.notoriousrob.com/direction-of-travel-nwmls-settles/?ref=notorious-rob-newsletter https://www.realestatenews.com/2026/08/31/compass-nwmls-settle-16-month-legal-battle https://www.inman.com/2026/08/31/compass-nwmls-settlement-rule-changes/ https://nowbam.com/tag/skool-community/ BAM PARTNERS ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in todayโ€™s market โ†’ https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ†’ https://www.skool.com/bamx/about ๐‘๐š๐ฒ๐ฌ๐ž: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ†’ https://www.rayse.com/ ๐’๐ก๐ข๐ฅ๐จ: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ†’ https://shilo.ai/ ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’ https://trial.propstreampro.com/bam/ ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’ https://www.summitvasolutions.com/byronlazine-referral #compassrealestate #realestatenews #realestateindustry
21 MIN
SEP 1, 2026
A New Survey Just Exposed Real Estateโ€™s Biggest Problem | The Real Word 419
Byron Lazine and Nicole White discuss why agent professionalism has become a bigger concern for brokers than affordability and AI, and what that says about the future of the real estate industry. They also break down training and competency standards, broker accountability, how social media is shaping the reputation of agents, and what professionals need to do to prove their value to consumers. BAM Camp Team Leaders: https://bamcamp.remindermedia.com/ ๐Ÿ”‘ ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ: https://www.skool.com/bamx ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโ€™s what we do for you โ†’ https://remindermedia.com/bamsample/ ๐Ÿ”” Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka ๐Ÿ“ฉ Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily โœ… Stay Connected With Us ๐Ÿ‘‰ Connect with Byron Lazine: https://www.instagram.com/byronlazine ๐Ÿ‘‰ Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ ๐Ÿ”— This episode's sources: https://www.miamiherald.com/news/business/real-estate-news/article317021251.html https://www.wavgroup.com/2026/08/06/what-brokers-really-think-about-the-future-of-the-industry/ https://nowbam.com/brokers-say-real-estate-has-a-professionalism-problem/ https://www.instagram.com/reels/DcmY96JAGo5/ https://nowbam.com/influencer-with-1-1-million-followers-just-apologized-to-real-estate-agents/ https://www.youtube.com/watch?v=b0B_Hmvm3t8 https://nowbam.com/agents-react-to-howard-hannas-two-tier-solution-for-realtors/ BAM PARTNERS ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in todayโ€™s market โ†’ https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ†’ https://www.skool.com/bamx/about ๐‘๐š๐ฒ๐ฌ๐ž: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ†’ https://www.rayse.com/ ๐’๐ก๐ข๐ฅ๐จ: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ†’ https://shilo.ai/ ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’ https://trial.propstreampro.com/bam/ ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’ https://www.summitvasolutions.com/byronlazine-referral #RealEstateNews #RealEstateIndustry #RealEstateBroker
29 MIN
AUG 18, 2026
Zillow Just Announced Brands Can Reach Its Home Shoppers On Pinterest | The Real Word 418
Byron Lazine and Nicole White discuss the latest real estate industry news: Zillow Elevate, how itโ€™s monetizing housing data through Pinterest, and what agents can offer that portals canโ€™t. BAM Camp Team Leaders: https://bamcamp.remindermedia.com/ ๐Ÿ”‘ ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ: https://www.skool.com/bamx ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโ€™s what we do for you โ†’ https://remindermedia.com/bamsample/ ๐Ÿ”” Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka ๐Ÿ“ฉ Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily โœ… Stay Connected With Us ๐Ÿ‘‰ Connect with Byron Lazine: https://www.instagram.com/byronlazine ๐Ÿ‘‰ Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ ๐Ÿ”— This episode's sources: https://www.zillow.com/news/zillow-brings-housing-intent-to-pinterest/ https://www.zillow.com/brands/ https://www.linkedin.com/feed/update/urn:li:activity:7492725295234338816/ โฐ Timestamps: 00:00-00:34 Intro 00:35 Zillow Just Started Selling Your Data to Pinterest 02:19 200+ Signals: Inside Zillow's New Ad Targeting Machine 03:30 Prediction Time: Whatโ€™s the Next Move for Zillow Elevate? 05:34 235 Million Users, Only 4 Million Transactions a Year 06:39 How Does Zillowโ€™s Move With Zillow Elevate Change That? 09:54 Does This Make the Agentโ€™s Trusted-Vendor Network More Valuable, or Does Zillow Risk Replacing the Agent as That Connector? 11:18 Why Nobody Has Cracked the "Uber Eats for Contractors" Problem 13:58 Nicole's Framework for Matching Clients to the Right Contractor 16:42 Small-Town Reputation Is the One Thing Zillow Can Never Replace 17:10 What Can an Agent Provide That Zillow Elevate Canโ€™t Replicate? 18:31 "If You Think Zillow's Doing This for You, You're Kidding Yourself" 21:16 The $100M+ Team Merge Sale That Proves Portal Partnerships Pay Off 23:26 Byron and Nicole Close With the "Triggering" Bit BAM PARTNERS ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in todayโ€™s market โ†’ https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ†’ https://www.skool.com/bamx/about ๐‘๐š๐ฒ๐ฌ๐ž: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ†’ https://www.rayse.com/ ๐’๐ก๐ข๐ฅ๐จ: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ†’ https://shilo.ai/ ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’ https://trial.propstreampro.com/bam/ ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’ https://www.summitvasolutions.com/byronlazine-referral #Zillow #RealEstateNews #WhatIsZillowElevate
25 MIN
AUG 11, 2026
New AI Survey Says 100% AI Adoption Could Crush Small Brokerages | The Real Word 417
Byron Lazine and Nicole White discuss near-total AI adoption, whether it levels the playing field for independent brokers, why small brokerages are at risk, and how agents can stand out when everyone is using AI. Plus, the credit card exercise eXp CEO Leo Pareja wants every agent to run. BAM Camp Team Leaders: https://bamcamp.remindermedia.com/ ๐Ÿ”‘ ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ: https://www.skool.com/bamx ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโ€™s what we do for you: https://remindermedia.com/bamsample/ ๐Ÿ”” Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka ๐Ÿ“ฉ Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily โœ… Stay Connected With Us ๐Ÿ‘‰ Connect with Byron Lazine: https://www.instagram.com/byronlazine ๐Ÿ‘‰ Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ ๐Ÿ”— This episode's sources: https://www.globenewswire.com/news-release/2026/08/05/3339415/0/en/real-estate-s-ai-opt-out-is-nearly-extinct-new-delta-media-analysis-finds.html https://www.instagram.com/reels/Dbm_-uGlnCl/ https://www.youtube.com/watch?v=xLP5lH3-6Tk โฐ Timestamps: 00:00 - 00:25 - Intro 00:27 - New Data Shows AI Adoption Is Basically Saturated 01:54 - The Number of Leaders Calling AI Critical Nearly Doubled in a Year 04:28 - Does AI Level the Playing Field for Regional Independents? 06:35 - Are Small Independents Getting Left Behind? 08:29 - If These Brokerages Are Winning, Somebody Else Is Losing 09:47 - Small Brokerages Were Already at Risk, But There's a Loophole 10:29 - Is the Era of Agents Stitching Together Five or Ten Different Tech Tools Coming to an End? 13:03 - The Exact Exercise Leo Pareja Wants Every Agent to Run on Their Credit Card Bill 15:27 - Why Salesforce Isn't Going Anywhere Even in an AI Coding World 17:50 - So What Actually Makes an Agent Stand Out? 18:34 - The Creative Strategist Who Went From Gary Vee to Alex Hormozi 20:02 - The Two Ways to Build a Brand From Absolute Zero BAM PARTNERS ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in todayโ€™s market: https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! https://www.skool.com/bamx/about ๐‘๐š๐ฒ๐ฌ๐ž: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. https://www.rayse.com/ ๐’๐ก๐ข๐ฅ๐จ: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. https://shilo.ai/ ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE: https://trial.propstreampro.com/bam/ ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant: https://www.summitvasolutions.com/byronlazine-referral #AI #RealEstateNews #RealEstate
24 MIN