In this episode, MediaTalk host Mike Reynolds sits down with S&P Global Market Intelligence Kagan analyst Seth Shafer, who specializes in the streaming industry. Together, they talk about which streaming services — Netflix, Disney+, Peacock, Max, Paramount+ — gained or lost ground in 2023 in terms of subscribers. They also discuss changing strategies around advertising, password sharing, international rollouts and prioritizing profits over growth. Seth also gives a preview of Kagan projections around streaming ad revenue growth, and what those numbers mean for linear TV networks.