The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

A business can say all the right things about inclusion and still create an experience that tells a completely different story. I sit down with Celeste Warren to talk about what it takes to move equity from intention to action. We look at why changing who is in the room is only part of the work, how bias can get built into everyday decisions, and what leaders can do to make their values visible in the way people are hired, promoted, supported, and evaluated. We get into: Why hiring a diverse workforce doesn’t automatically create an equitable workplace How policies, practices, and leadership decisions can reinforce bias What it looks like to turn company values into everyday standards and behaviors Why transparency matters when people are trying to understand how decisions get made Where smaller businesses can start when they want to build a more inclusive organization Equity isn’t just about what a company says it believes. It shows up in who gets opportunities, how decisions are made, what gets rewarded, and whether people can actually see those values reflected in the way the organization operates. Download Celeste's free Manager’s Equity Quick Start Guide: https://crwdiversity.com/ Grab your copy of The Truth About Equity: What It Really Is, What It Isn’t, and Why Everyone Wins When We Get It Right: https://mybook.to/TruthAboutEquity

MrBeast and James Patterson took a familiar Beast Games-style experience and carried it into a completely different format. The result was The Most Dangerous Games, which debuted at No. 3 on The New York Times hardcover-fiction list. What interests me isn’t the size of MrBeast’s audience. It’s how recognizable the experience still feels when it moves from YouTube into a book, a contest and a larger launch campaign. In this episode, I talk about: Why your strongest ideas don’t have to stay in one format How to make a new offer still feel recognizably like your brand Why giving people a smaller experience can help them understand the bigger offer How founder-led brands can carry the same experience across different levels of the customer journey The question to ask when identifying what makes your approach distinct You don’t need MrBeast-level reach to use this idea. Start with the frameworks, experiences and perspectives people already associate with your work, then look for ways they could travel into something new. Plan your holiday marketingGrab the free 2026 Mindful Marketer’s Holiday Handbook for help planning your Black Friday offer and holiday marketing: https://onlinedrea.com/holiday/ Registration is also open for Plan Your Black Friday Campaign With Me. It includes immediate access to the complete Black Friday Promo Kit, the live workshop and replay. Sign up here: https://onlinedrea.com/black-friday/

When marketing isn’t working, the instinct is often to add something. More content. More ads. Another platform. A better tool. Another funnel. But more attention can’t fix what’s already unclear underneath it. This week, I’m walking through four areas to check before you spend more money or increase your marketing output: your offer, your message, the path from attention to purchase, and what happens after someone shows interest. I break down: How to tell whether your offer is clear enough for someone to understand quickly Why your messaging needs to match the problem your buyer actually wants solved How good content can attract attention without necessarily attracting the right buyers What a clear path from discovering you to purchasing from you can look like Why follow-up matters when someone is interested but isn’t ready to buy today One post shouldn’t have to complete your entire sales process. Before you add more traffic, content, ad spend, or another platform, find the weakest part of the system and strengthen that first. Join the Mindful Marketing LabIf you’re ready to work on these pieces with support, we’re putting the Q4 planning into action inside the Mindful Marketing Lab. If you joined me live for the Q4 planning workshop, you have until Thursday, September 24 at 11:59 PM ET to join the Lab with your first month for $47. Join here: https://onlinedrea.circle.so/checkout/lab?coupon_code=Q4PLAN

Podcasting can be one of the most intimate ways to build trust with an audience. It can also turn into a demanding content machine when you feel like you have to keep producing, promoting, and following every rule about what a “successful” show should look like. Becky Mollenkamp and I dig into what sustainable, values-led indie podcasting looks like when you stop measuring your show against expectations built for bigger teams, bigger budgets, and completely different circumstances. From perfectionism and production pressure to download numbers and community support, we look at what helps a podcast stay useful, human, and sustainable over time. We talk about: Why “good enough” can make podcasting more sustainable than chasing perfect production How to choose a cadence and format that fit your actual capacity Why your reason for podcasting matters more than chasing someone else’s download numbers How community can help with the emotional side of podcast burnout Why values-led podcasting spaces need more nuance and fewer one-size-fits-all formulas A sustainable podcast doesn’t have to follow every industry rule. It needs to work for the person creating it, serve the reason it exists, and give you enough support to keep showing up over time. Join us for Burnt Out to Standout Burnt Out to Standout is an online event for indie podcasters building trust and growing their brands without burning out, happening September 29-30, 2026 I’ll be kicking off Day 1 with Creating Community Around Your Podcast at 1pm CT. Get your ticket: https://mic-drop.teachery.co/enroll?a=YrbRpR43

You can know what to post, have the strategy, and still sit there overthinking whether you should share it at all. Alexis Adams joins me to talk about the internal pressure that can make marketing feel harder than it needs to, from perfectionism and comparison to old patterns, self-doubt, and the tension between pushing through discomfort and recognizing when something genuinely isn’t aligned. We get into: Why learning and planning can become a safer substitute for actually taking action How perfectionism and trying to say everything can make it harder to post How to tell when fear is something to move through and when it may be a signal to step back What comparison can reveal about what you actually want How self-trust, confidence, and realistic boundaries shape the way you show up in your business Marketing without internal pressure doesn’t mean you’ll never feel uncomfortable. It means knowing yourself well enough to understand what’s driving the decision and choosing your next step intentionally. Work with Alexis Website: https://www.confidentlytherapy.org/ Instagram: https://www.instagram.com/confidently.alexis Alexis offers a free 30-minute audit intensive focused on the mindset, perfectionism, people pleasing, self-doubt, or boundary challenges you’re working through. DM Alexis the word AUDIT to get started.