The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one.

I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable.

We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing tasks that drain you.

This conversation went deep, and I knew I had to bring it here.

In this episode of the podcast, we talk about:

• Why email has become my most powerful, highest-converting marketing channel.
• How I think about prioritizing platforms using a "primary, secondary, ensemble cast" approach.
• The real reason so many business owners feel exhausted by social media (and why it's not your fault).
• How AI fits into my writing process as an assistant instead of a replacement.
• Why your marketing works better when it matches your natural tendencies and not someone else's formula.

…And More!

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Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes.

After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online.

I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand.

This episode is your guide to understanding the internet's most explosive trend.

In this episode of the podcast, I talk about:

• Why rage bait was named the 2025 Word of the Year
• How rage bait works and why it spreads so quickly
• The thin line between satire and manipulation
• How TikTok changed virality and discoverability
• Why rage based content damages trust and community

…And More!

Riverside All-in-One Podcast & Video Platform

If you're tired of chasing trends, this episode is your reset.

I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year.

This episode is all about doing what matters and creating a marketing approach that supports your real life, not just the algorithm.

In this episode of the podcast, I talk about:

• Why AI will be the backbone, not the boss
• Why micro communities are outperforming big audiences
• How sustainable content systems will take over
• Why earned trust beats trend chasing
• How seasonality is reshaping marketing

…And More!

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Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion".

I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing.

If you've felt unsettled by how fast everything is changing, you're not imagining it and this episode will help you understand what's shifting and why.

In this episode of the podcast, I talk about:

• Why engagement is dropping everywhere
• What the "attention rebellion" means for your content
• Why context matters more than information
• How tool fatigue is reshaping marketing
• Why human-centered brands will stand out in 2026

…And More!

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It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next.

This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward.

From AI to evolving community spaces, this episode kicks off a four-part series on what the next phase of marketing looks like.

In this episode of the podcast, I talk about:

• Why the Mindful Marketing Lab is closing
• The business and personal lessons learned
• How marketing has changed since 2020
• Why simplicity beats complexity in 2026
• What's next for this new chapter

…And More!

Riverside All-in-One Podcast & Video Platform