Martin Reeves of the <a href="https://bcghendersoninstitute.com/" rel="noopener noreferrer" target="_blank">BCG Henderson Institute</a> returns to <a href="https://federalnewsnetwork.com/shows/amtower-off-center-podcast/" rel="noopener noreferrer" target="_blank">Amtower Off Center </a>to discuss his latest book. "<a href="https://www.amazon.com/Like-Button-That-Changed-World/dp/B0D8XM8GZT" rel="noopener noreferrer" target="_blank">Like: The Button That Changed the World</a>". Topics include:&nbsp;<ul><li>The evolution of the Like button</li><li>What the creation and adoption of the button reveals about technical innovation</li><li>Why the button is addictive</li><li>The rise of the "Like" economy</li><li>How Like transformed&nbsp;advertising and marketing</li><li>Like-facilitated influencer marketing</li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

<description>
 &lt;p&gt;Martin Reeves of the &lt;a href="https://bcghendersoninstitute.com/" rel="noopener noreferrer" target="_blank"&gt;BCG Henderson Institute&lt;/a&gt; returns to &lt;a href="https://federalnewsnetwork.com/shows/amtower-off-center-podcast/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;Amtower Off Center &lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;to discuss his latest book. "&lt;a href="https://www.amazon.com/Like-Button-That-Changed-World/dp/B0D8XM8GZT" rel="noopener noreferrer" target="_blank"&gt;Like: The Button That Changed the World&lt;/a&gt;". &lt;/p&gt;&lt;p&gt;Topics include:&amp;nbsp;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The evolution of the Like button&lt;/li&gt;&lt;li&gt;What the creation and adoption of the button reveals about technical innovation&lt;/li&gt;&lt;li&gt;Why the button is addictive&lt;/li&gt;&lt;li&gt;The rise of the "Like" economy&lt;/li&gt;&lt;li&gt;How Like transformed&amp;nbsp;advertising and marketing&lt;/li&gt;&lt;li&gt;Like-facilitated influencer marketing&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;See Privacy Policy at &lt;a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;
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Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World". 

Topics include: The evolution of the Like buttonWhat the creation and adoption of the button reveals about technical innovationWhy the button is addictiveThe rise of the "Like" economyHow Like transformed advertising and marketingLike-facilitated influencer marketing

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amtower Off-Center

Like: The button that changed the world

Like: The button that changed the world

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