Amtower Off-Center

Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World". Topics include: The evolution of the Like buttonWhat the creation and adoption of the button reveals about technical innovationWhy the button is addictiveThe rise of the "Like" economyHow Like transformed advertising and marketingLike-facilitated influencer marketing See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy. Topics include:Building your brand with an "enemy" in mindBranding mistakes entrepreneurs makeThe power of saying NO to maintain focusWhy brand extension does not workCreating a category where you can be first See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Evan Weisel, principal and co-founder of W2 Communications for a discussion on thought leadership in GovCon. Topics discussed include:What constitutes thought leadership for our marketThought leadership examples including white papers, case studies, data-based research and moreHow to consistently leverage thought leadershipDeveloping a thought leadership playbook for company SMEs and execs See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Kaamil Khan, president of Makpar Corporation, a small IT services firm. Topics discussed include:Khan's journey to become president of the family owned business, leveraging his law degree and a natural talent for BDMakpar's experience with my LinkedIn training and the benefits thereofKahn's experience in the ACT-IAC Voyager program and the benefits of the programHow Makpar is navigating the current GovCon environment-Kahn's use of AI in his role as president See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, Kevin Plexico, SVP of Deltek, joins host Mark Amtower for a deep discussion on the current state of government contracting. Topics include:YTD contract activity vs FY 24, and how it has impacted spendingThe impact on SIs, VARs, small contractors and othersRegulatory changes and the future of GWACsThe new Deltek Clarity study (available free) which deals with many aspects on BD, capture and biddingWhat the "big beautiful budget bill" could mean to contracting See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.