Laura Ries, chairwoman of <a href="https://www.ries.com/" rel="noopener noreferrer" target="_blank">Reis Consulting</a> and author of multiple business strategy books, joins host Mark Amtower on this week's <a href="https://federalnewsnetwork.com/shows/amtower-off-center-podcast/" rel="noopener noreferrer" target="_blank">Amtower Off Center</a> to discuss&nbsp;her latest book: <a href="https://strategicenemy.com/" rel="noopener noreferrer" target="_blank">The Strategic Enemy</a>. Topics include:<ul><li>Building your brand with an "enemy" in mind</li><li>Branding mistakes entrepreneurs make</li><li>The power of saying NO to maintain focus</li><li>Why brand extension does not work</li><li>Creating a category where you can be first</li></ul> See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

<description>
 &lt;p&gt;Laura Ries, chairwoman of &lt;a href="https://www.ries.com/" rel="noopener noreferrer" target="_blank"&gt;Reis Consulting&lt;/a&gt; and author of multiple business strategy books, joins host Mark Amtower on this week's &lt;a href="https://federalnewsnetwork.com/shows/amtower-off-center-podcast/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;&lt;em&gt;Amtower Off Center&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt; to discuss&amp;nbsp;her latest book: &lt;a href="https://strategicenemy.com/" rel="noopener noreferrer" target="_blank"&gt;The Strategic Enemy&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;Topics include:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Building your brand with an "enemy" in mind&lt;/li&gt;&lt;li&gt;Branding mistakes entrepreneurs make&lt;/li&gt;&lt;li&gt;The power of saying NO to maintain focus&lt;/li&gt;&lt;li&gt;Why brand extension does not work&lt;/li&gt;&lt;li&gt;Creating a category where you can be first&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;See Privacy Policy at &lt;a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;
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Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy.  

Topics include:Building your brand with an "enemy" in mindBranding mistakes entrepreneurs makeThe power of saying NO to maintain focusWhy brand extension does not workCreating a category where you can be first





See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amtower Off-Center

The Strategic Enemy

The Strategic Enemy

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