<p>Learn more about Antonino at <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazBUS1gzRER3YlFBc0dWeDIwY28zeVZkT3BEZ3xBQ3Jtc0ttVGk5TXZ2VzVWSVVLX0I5SHhzRXh0SmxUMDV4TS1BUzZkcHVQcEpPUnVNTEVWcVI2NTZDN3E3X3RRRl9qQ19GMWZkeGlwbEdGZ2FNcEhRMFE4LTRGaG9aMFJ4UnNadVhfc1Z1amVsLVBGazBCTmpiZw&amp;q=https%3A%2F%2Fantoninoiacona.it%2F&amp;v=V7xn_0GJpaY" target="_blank" rel="ugc noopener noreferrer">https://antoninoiacona.it</a> </p><p>Learn more about the podcast at ⁠<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbG56c2VKZ0xwMzlsOXJzcFBOUS1VVVF0UHhxUXxBQ3Jtc0ttX2I4d3cxTjRObDhDaWFjOFEzNkNxek42TTJTZnYtalBJTVc0ZmR4eHd5SEJzZkM1Wlh6RUxIR3A0S0oyaEFHS18tLXZFZVJRRDB4MnVMSVFBbUJDdS13TFRqSTJsRUZVNEpnLVpsVF9PQUotb2VNQQ&amp;q=https%3A%2F%2Fjackvaughan.com%2F&amp;v=V7xn_0GJpaY" target="_blank" rel="ugc noopener noreferrer">https://jackvaughan.com</a></p><p><br /></p><p>Today I’m speaking with Antonino Iacona — motion designer &amp; director. Antonino has worked at Apple, Google Creative Lab and is now running Studio Santo. </p><p><br /></p><p>We spoke about:</p><ul><li>How Apple shaped his craft through slow, iterative, detail-obsessed design.</li><li>The experimental mindset he developed at Google Creative Lab — and why ideas, not tools, come first.</li><li>What it means to design "motion with intent", and why expressive and functional motion must work in tandem.</li><li>The way he and his co-founder Ben work — blending motion and design from the start.</li><li>And a discussion around the value or product that Studio Santo actually delivers to its clients. Not finished mp4s — but more like motion systems &amp; identities — flexible, collaborative toolkits.</li></ul><p><br /></p><p><strong>Summary (AI generated)</strong></p><p><br /></p><p>In this conversation, Antonino Iacona, a motion designer and co-founder of Studio Santo, shares insights from his experiences at Apple and Google Creative Lab. He discusses the importance of crafting motion design with intent, the collaborative design process at Studio Santo, and the balance between expressive and functional motion. Antonino also reflects on the evolving role of AI in design and the future direction of his studio.</p><p><br /></p><p><strong>Chapters (AI generated)</strong></p><p><br /></p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY" target="_blank" rel="ugc noopener noreferrer">00:00</a> Introduction and Title Clarification</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=298s" target="_blank" rel="ugc noopener noreferrer">04:58</a> Key Projects at Apple</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=893s" target="_blank" rel="ugc noopener noreferrer">14:53</a> Collaboration and Client Engagement</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1056s" target="_blank" rel="ugc noopener noreferrer">17:36</a> Expressive vs Functional Motion</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1272s" target="_blank" rel="ugc noopener noreferrer">21:12</a> Navigating Language and Comfort in Communication</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1424s" target="_blank" rel="ugc noopener noreferrer">23:44</a> Transitioning to Google Creative Lab</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1568s" target="_blank" rel="ugc noopener noreferrer">26:08</a> The Role of Prototyping in Innovation</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1592s" target="_blank" rel="ugc noopener noreferrer">26:32</a> Defining a Motion Designer's Role</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1808s" target="_blank" rel="ugc noopener noreferrer">30:08</a> Tools and Techniques in Motion Design</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1907s" target="_blank" rel="ugc noopener noreferrer">31:47</a> The Role of AI in Design</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=2064s" target="_blank" rel="ugc noopener noreferrer">34:24</a> Future Directions for Studio Santo</p>