<p>Learn more about Antonino at <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazBUS1gzRER3YlFBc0dWeDIwY28zeVZkT3BEZ3xBQ3Jtc0ttVGk5TXZ2VzVWSVVLX0I5SHhzRXh0SmxUMDV4TS1BUzZkcHVQcEpPUnVNTEVWcVI2NTZDN3E3X3RRRl9qQ19GMWZkeGlwbEdGZ2FNcEhRMFE4LTRGaG9aMFJ4UnNadVhfc1Z1amVsLVBGazBCTmpiZw&amp;q=https%3A%2F%2Fantoninoiacona.it%2F&amp;v=V7xn_0GJpaY" rel="noopener noreferrer nofollow" target="_blank">https://antoninoiacona.it</a> </p><p>Learn more about the podcast at ⁠<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbG56c2VKZ0xwMzlsOXJzcFBOUS1VVVF0UHhxUXxBQ3Jtc0ttX2I4d3cxTjRObDhDaWFjOFEzNkNxek42TTJTZnYtalBJTVc0ZmR4eHd5SEJzZkM1Wlh6RUxIR3A0S0oyaEFHS18tLXZFZVJRRDB4MnVMSVFBbUJDdS13TFRqSTJsRUZVNEpnLVpsVF9PQUotb2VNQQ&amp;q=https%3A%2F%2Fjackvaughan.com%2F&amp;v=V7xn_0GJpaY" rel="noopener noreferrer nofollow" target="_blank">https://jackvaughan.com</a></p><p><br /></p><p>Today I’m speaking with Antonino Iacona — motion designer &amp; director. Antonino has worked at Apple, Google Creative Lab and is now running Studio Santo. </p><p><br /></p><p>We spoke about:</p><ul><li>How Apple shaped his craft through slow, iterative, detail-obsessed design.</li><li>The experimental mindset he developed at Google Creative Lab — and why ideas, not tools, come first.</li><li>What it means to design "motion with intent", and why expressive and functional motion must work in tandem.</li><li>The way he and his co-founder Ben work — blending motion and design from the start.</li><li>And a discussion around the value or product that Studio Santo actually delivers to its clients. Not finished mp4s — but more like motion systems &amp; identities — flexible, collaborative toolkits.</li></ul><p><br /></p><p><strong>Summary (AI generated)</strong></p><p><br /></p><p>In this conversation, Antonino Iacona, a motion designer and co-founder of Studio Santo, shares insights from his experiences at Apple and Google Creative Lab. He discusses the importance of crafting motion design with intent, the collaborative design process at Studio Santo, and the balance between expressive and functional motion. Antonino also reflects on the evolving role of AI in design and the future direction of his studio.</p><p><br /></p><p><strong>Chapters (AI generated)</strong></p><p><br /></p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY" rel="noopener noreferrer nofollow" target="_blank">00:00</a> Introduction and Title Clarification</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=298s" rel="noopener noreferrer nofollow" target="_blank">04:58</a> Key Projects at Apple</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=893s" rel="noopener noreferrer nofollow" target="_blank">14:53</a> Collaboration and Client Engagement</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1056s" rel="noopener noreferrer nofollow" target="_blank">17:36</a> Expressive vs Functional Motion</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1272s" rel="noopener noreferrer nofollow" target="_blank">21:12</a> Navigating Language and Comfort in Communication</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1424s" rel="noopener noreferrer nofollow" target="_blank">23:44</a> Transitioning to Google Creative Lab</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1568s" rel="noopener noreferrer nofollow" target="_blank">26:08</a> The Role of Prototyping in Innovation</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1592s" rel="noopener noreferrer nofollow" target="_blank">26:32</a> Defining a Motion Designer's Role</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1808s" rel="noopener noreferrer nofollow" target="_blank">30:08</a> Tools and Techniques in Motion Design</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=1907s" rel="noopener noreferrer nofollow" target="_blank">31:47</a> The Role of AI in Design</p><p><a href="https://www.youtube.com/watch?v=V7xn_0GJpaY&amp;t=2064s" rel="noopener noreferrer nofollow" target="_blank">34:24</a> Future Directions for Studio Santo</p>