<p>Today I'm speaking with Ben Fryc, a 3D artist, motion designer, and creative who's worked with Google, Figma, Loom, Wealthsimple, and now, for the last year, at Framer.I've followed Ben's work for years and really admired it. It's been exciting to watch his 3D and motion craft bring even more polish and energy to Framer's already stellar brand over the past year.In our conversation, we dove into his first year at Framer, the tight-knit marketing/video team, how he collaborates with folks like Andy Orsow, and the creative process behind their in-house work. We also covered his tool stack (Cinema 4D, Redshift, After Effects, Plasticity, and where each shines), the shift from freelance to full-time, his fantastical Knob series (and the role of Joseph Sims' sound design in elevating it), the wild journey turning those renders into real hardware with Work Louder, and where AI fits (mostly conceptual, not production).We also spoke about his personal work building the Knob keyboard, from "how hard could it be?" to shipping Batch 1: the compromises, community momentum, and what he'd tackle next with limitless resources (like a dream mouse or desk takeover). I really enjoyed this interview. Ben's a great guy. So I hope you do too.</p><p><br /></p><p>--</p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Introduction to Ben Fryc and His Work</p><p>01:43 Joining Framer: A Year in Review</p><p>04:24 The Creative Team at Framer</p><p>07:31 The Role of 3D in Framer's Brand</p><p>10:30 Creative Process and Collaboration at Framer</p><p>13:32 Experimentation and Learning in Design</p><p>16:24 Tools of the Trade: 3D Design Software</p><p>19:13 Challenges in 3D Design and Production</p><p>22:16 The Intersection of Speed and Craft in Design</p><p>30:12 Navigating Project Timelines and Client Work</p><p>31:13 The Challenges of Scoping Projects</p><p>32:31 Pre-Production: Aligning Teams and Feedback</p><p>33:46 Rendering Techniques and Tools</p><p>34:11 Exploring Plasticity and the Knob Series</p><p>35:29 The Role of Sound Design in Visual Projects</p><p>38:16 From Concept to Creation: Designing a Keyboard</p><p>43:09 The Power of Willing Ideas into Existence</p><p>49:11 AI's Role in Motion Design and 3D Work</p><p>54:58 Looking Ahead: Future Projects at Framer</p><p><br /></p>