Utilities hold more power than they think. In this day and age, with a few taps of a keyboard, information is literally at your fingertips. For some, that’s a simple Google search, and others a query with a generative AI tool. But for those more enterprising utility leaders, operators and managers, that interaction in peer groups on Facebook, LinkedIn, Discord or other platforms.  They share best practices with each other, answer questions, provide guidance on management decisions, and it is a forum for open and honest thoughts about products in the market place. Utilities are holding vendors accountable with each other.  Bruce Bharat, regional president of the Americas for Kamstrup, has taken notice of this trend and other purchasing influences in the market. In this sponsored interview, Bob Crossen talks with him about how the Information Age has changed the way modern utilities interact with Kamstrup, why that drives innovation and how being different is a good thing.  This episode is sponsored by Kamstrup Resources:  WaterWorld Digital Edition  SWS Digital Edition  WWD YouTube Channel  About the Podcast      Talking Under Water is the premier podcast for the water industry, including municipal and industrial water and wastewater, residential water treatment, storm water management and erosion control. It is produced in coordination between Wastewater Digest (WWD), WaterWorld and Storm Water Solutions (SWS). The podcast covers topics under the One Water movement including the municipal and industrial water and wastewater, point of use, point of entry, residential, storm water and erosion control markets. Talking Under Water highlights news, trends, new technologies, industry discussions and on-site interviews with experts for WWD, WaterWorld and SWS. New episodes of the podcast are released on the third Friday of every month. Logo Images: Anatoly Tiplyashin / Romolo Tavani / stock.adobe.com.      Contact the Talking Under Water podcast editors by emailing [email protected] engaging with them on Twitter @TUWpodcast. Join the conversation by commenting or using the hashtag #talkingunderwaterpod on social media.