<p>A lot of people in the business world are using different platforms to market their businesses. However, one platform that is often overlooked is podcasting. Although it may seem like a new concept, podcasting has been around for over a decade.&nbsp;</p><p> </p><p><br></p><p> </p><p>Let’s welcome our guest for today, the host of the One Big Tip Podcast, Jeff Mendelson! With a focus on lead generation and ROI-based efforts, Jeff also manages a full-service digital marketing agency where he focuses on creating comprehensive digital marketing campaigns for new and established businesses.</p><p> </p><p><br></p><p> </p><p>Key Take Aways:</p><p> </p><p>🟢Importance of creating your own platform.</p><p> </p><p>🟢 Use podcasts to meet people and to increase your authority as a host and for the guest.</p><p> </p><p>🟢Podcast is a tool for lead generation.</p><p> </p><p>🟢Using a 20-min episode will give you a lot of content. You can use all social media platforms, creating posts and different blogs.</p><p> </p><p><br></p><p> </p><p>Podcasting is a great way to connect with potential customers and clients. It allows you to share your story and build trust with your audience. When done correctly, podcast marketing can be a powerful sales tool.&nbsp;</p><p> </p><p><br></p><p> </p><p>Follow Jeff:</p><p> </p><p>https://jeffmendelson.com/</p><p> </p><p><br></p><p> </p>