<div> <p>In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history. </p><p>Qantas vs British Airways.</p><p>From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.<br>Because brand isn’t what you say. It’s what people believe.</p><p>Connect with Joshua on LinkedIn<br><a href="https://www.linkedin.com/in/joshuacilento/">https://www.linkedin.com/in/joshuacilento/</a></p><p>Connect with Angus on LinkedIn<br><a href="https://www.linkedin.com/in/angus-wurth-cmo/">https://www.linkedin.com/in/angus-wurth-cmo/</a></p><p>We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.</p><p>🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.<br>If you think you have a great story for the podcast, contact our producer at [email protected]<br>.</p><p>🚀 If you need help growing your business, visit <a href="http://cemoh.com">cemoh.com</a> to find an experienced marketing consultant.</p><p><a href="https://www.youtube.com/hashtag/fractionalcmo">#FractionalCMO</a> <a href="https://www.youtube.com/hashtag/marketingleadership">#MarketingLeadership</a> <a href="https://www.youtube.com/hashtag/growthmarketing">#GrowthMarketing</a> <a href="https://www.youtube.com/hashtag/marketingstrategy">#MarketingStrategy</a> <a href="https://www.youtube.com/hashtag/brandgrowth">#BrandGrowth</a> <a href="https://www.youtube.com/hashtag/cmo">#CMO</a> <a href="https://www.youtube.com/hashtag/businessgrowth">#BusinessGrowth</a> <a href="https://www.youtube.com/hashtag/customerexperience">#CustomerExperience</a> <a href="https://www.youtube.com/hashtag/marketingconsultant">#MarketingConsultant</a></p></div>