Today's guest, Cody Campbell, digs into the forces reshaping college athletics and his plan to ensure a solution that works for every stakeholder.  We discuss: • How changing laws and court decisions created a brief window for Tech to act boldly • Why Texas Tech’s culture, alumni base, and momentum made the strategy work • How court rulings displaced the NCAA and fueled today’s chaotic environment • The financial strain on athletic departments and the risk posed to Olympic and women’s sports • The influence of commissioners, media companies, and private equity on the future of the system • Cody’s vision for reform and why federal action is the only path to long-term stability Topics: (00:00:00) - Intro (00:03:00) - Transforming Texas Tech in the NIL era (00:05:11) - The strategy for acquiring talent (00:12:38) - Legal changes and their impact on college sports (00:19:43) - The financial realities of college athletics (00:29:35) - The need for unified media rights in college sports (00:33:07) - Fan engagement and conference dynamics (00:35:05) - Private equity in college sports (00:39:30) - Challenges with NIL and enforcement (00:44:28) - Proposed solutions for college sports (00:48:50) - The role of government and leadership (00:52:47) - Cultural importance of college sports Links: Cody on X - https://x.com/CodyC64 Support our Sponsors Ramp: ⁠https://ramp.com/powers Collateral Partners: ⁠https://collateral.com/fort⁠ Chris on Social Media: Chris on X: ⁠https://x.com/fortworthchris⁠ Instagram: ⁠https://www.instagram.com/thefortpodcast⁠ LinkedIn: ⁠https://bit.ly/45gIkFd⁠ Watch POWERS on YouTube: ⁠https://bit.ly/3oynxNX⁠ Visit our website: ⁠https://www.powerspod.com/⁠ Leave a review on Apple: ⁠https://bit.ly/45crFD0⁠ Leave a review on Spotify: ⁠https://bit.ly/3Krl9jO⁠  POWERS is produced by ⁠https://www.johnnypodcasts.com/⁠