<p>In this Future Proof episode,&nbsp;Dr&nbsp;Nicki Morley, Global Innovation Lead at Kantar&nbsp;and&nbsp;Dr&nbsp;Angad Chowdhry, Co-Founder &amp; CPO at Quilt.AI,&nbsp;unpack why genuine innovation demands more than fast outputs from LLMs.</p><br><p>They explore how cultural sensing, behavioural fuels and frictions, and multisource signal&nbsp;intelligence&nbsp;reveal the collision zones where breakthrough opportunities&nbsp;emerge,&nbsp;and why human judgment&nbsp;is still essential to shaping&nbsp;concepts&nbsp;that&nbsp;are&nbsp;meaningfully&nbsp;differentiated&nbsp;and commercially real.</p><br><p>They also share how the Kantar × Quilt.AI partnership brings these capabilities together,&nbsp;closing&nbsp;the loop from signal to&nbsp;opportunity spaces to&nbsp;concepts&nbsp;with&nbsp;rigour&nbsp;and transparency.&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>