Future Proof

In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI brand. 

Tune in to learn the strategic thinking behind how the brand is expanding its perceptions and delivering impactful and memorable effective marketing campaigns.

The Best Christmas Ads 2024: Unwrapping campaign effectiveness

More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness. ​

Kantar Marketplace: insights at the speed of business for year-round success.

Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind building a shared effectiveness culture.

Plus, discover insights into how creativity and brand centricity are the key to effectiveness. 

The Best Christmas Ads 2024: Unwrapping campaign effectiveness

More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness. ​

Kantar Marketplace: insights at the speed of business for year-round success.

In this episode of Future Proof, we delve into the transformative power of creativity in addressing business challenges. Join us as we chat with Denise Van Strien, Senior Global Marketing Manager at Magnum, Camilla Facin, Head of Strategic Planning at Lola Mullen Lowe, and Vera Sidlova, Global Creative Thought Leadership Director at Kantar.

Discover how Magnum marketing team harness consumer insights and innovative strategies to turn business problems into compelling, human-centric campaigns. From the award-winning “Stick to the Original” campaign to breaking seasonal barriers with “Find Your Summer,” learn how creativity not only drives brand differentiation but also fosters meaningful connections with consumers.