<p>Brand collaborations are a powerful marketing lever&nbsp;to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present.</p><br><p>No wonder 1 in 4&nbsp;marketers cite collabs as an important tactic in the 2024 Language of Effectiveness report by Marketing Week and Kantar.</p><br><p>Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar and Becky Ingram, Client Partner at Kantar chat to&nbsp;Gui Pasculli, Head of Culture &amp; Partnership for Malibu at Pernod Ricard. </p><br><p>They&nbsp;unpack how brand collabs are helping Malibu to connect to culture and develop brand experiences which are driving meaningful difference for the brand, extending category boundaries and reaching new audiences.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Future Proof

Kantar & Saïd Business School, Oxford University

Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu

DEC 16, 202431 MIN
Future Proof

Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu

DEC 16, 202431 MIN

Description

<p>Brand collaborations are a powerful marketing lever&nbsp;to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present.</p><br><p>No wonder 1 in 4&nbsp;marketers cite collabs as an important tactic in the 2024 Language of Effectiveness report by Marketing Week and Kantar.</p><br><p>Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar and Becky Ingram, Client Partner at Kantar chat to&nbsp;Gui Pasculli, Head of Culture &amp; Partnership for Malibu at Pernod Ricard. </p><br><p>They&nbsp;unpack how brand collabs are helping Malibu to connect to culture and develop brand experiences which are driving meaningful difference for the brand, extending category boundaries and reaching new audiences.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>