<description>&lt;p&gt;Brand collaborations are a powerful marketing lever&amp;nbsp;to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present.&amp;nbsp;&lt;/p&gt;&lt;br&gt;&lt;p&gt;No wonder they are in the&amp;nbsp;top 3 most important tactics mentioned by marketers in the 2024 Language of Effectiveness report by Marketing Week and Kantar.&lt;/p&gt;&lt;br&gt;&lt;p&gt;Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar unpacks both the strategic intent and phenomenal impact of brand collaborations with Oliver Gilding, Head of Innovation &amp;amp; Licensing at Iceland and Brett Hamer, Product Director for Myprotein at&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;The Hut Group.&lt;/p&gt;&lt;br&gt;&lt;p&gt;Download Kantar's Brand Strategy Unpacked report &lt;a href="https://www.kantar.com/uki/campaigns/brand-strategy-unpacked?utm_source=organic&amp;amp;utm_medium=podcast&amp;amp;utm_content=fp_ice" rel="noopener noreferrer" target="_blank"&gt;here&lt;/a&gt;.&lt;/p&gt;&lt;br /&gt;&lt;hr&gt;&lt;p style='color:grey; font-size:0.75em;'&gt; Hosted on Acast. See &lt;a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'&gt;acast.com/privacy&lt;/a&gt; for more information.&lt;/p&gt;</description>

Brand collaborations are a powerful marketing lever&nbsp;to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present.&nbsp; No wonder they are in the&nbsp;top 3 most important tactics mentioned by marketers in the 2024 Language of Effectiveness report by Marketing Week and Kantar. Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar unpacks both the strategic intent and phenomenal impact of brand collaborations with Oliver Gilding, Head of Innovation &amp; Licensing at Iceland and Brett Hamer, Product Director for Myprotein at&nbsp;The Hut Group. Download Kantar's Brand Strategy Unpacked report <a href="https://www.kantar.com/uki/campaigns/brand-strategy-unpacked?utm_source=organic&amp;utm_medium=podcast&amp;utm_content=fp_ice" rel="noopener noreferrer" target="_blank">here</a>. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Brand Strategy Unpacked: Creating collabs for growth with Iceland and Myprotein

Brand Strategy Unpacked: Creating collabs for growth with Iceland and Myprotein

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